Lacquer
FailThe top 5 brands take 94% of clicks, so Lacquer is a Fail.
- Flapen Score
- 43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 4843
- Market size
- $145K/yr169K searches / yr
- 90-day growth
- +8.1%search demand this quarter
- Competition
- 68%top-5 click share · 7 brands · 77 sellers
Flapen Score
Lacquer against its category
The dotted line is the Tools & Home Improvement average. Past it, Lacquer is stronger. Inside it, weaker.
Market
The Lacquer market on Amazon at a glance
Shoppers on Amazon United States searched for Lacquer 169K times last year and spent an estimated $145K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
6.1% of searches ended in a purchase last week.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- +8.1%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $145Ka year
- Top search term
- lacquer spray35K searches a year
02 · Price
A sale here is worth $14.07.
Listings sell for $14.07 on average, from $5.26 to $35.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $14.07 that is $7K to $11K a year per listing.
- Average price
- $14.07under the $15 to $100 sweet spot
- Price range
- $5.26–$35.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$11K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #56 within Paint & Primer. It carries 8,341 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #56in Paint & Primer
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 8,341per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Lacquer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rust-Oleum 1906830 Lacquer Spray Paint 11 oz Gloss Clear
- Price
- $6.92
- Rating
- 4.6/5
- Reviews
- 7,341
- Age
- 21y ago

Rust-Oleum 1906830-6PK Lacquer Spray Paint 11 oz Gloss Clear 6 Pack
- Price
- $35.62
- Rating
- 4.6/5
- Reviews
- 7,341
- Age
- 5y ago

Minwax Clear Lacquer Spray 12.25 oz. Satin Finish
- Price
- $14.28
- Rating
- 4.6/5
- Reviews
- 497
- Age
- 21y ago

Watco 63041 Lacquer Clear Wood Finish Quart Gloss Clear
- Price
- $19.66
- Rating
- 4.6/5
- Reviews
- 736
- Age
- 19y ago

Minwax Brushing Lacquer Gloss Clear 1 Quart
- Price
- $23.14
- Rating
- 4.6/5
- Reviews
- 837
- Age
- 18y ago
Trending
90-day click momentum
JENOLITE Clear Satin Lacquer | Crystal Clear Finish | Enhances & Protects Surface and Paintwork from Corrosion & UV Damage with Non-Yellowing Sealer | 500ml (16.9fl oz)
- Price
- $15.98
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 2y ago

Krylon K05515007 COLORmaxx Acrylic Clear Finish for Indoor/Outdoor Use Gloss Crystal Clear 11 Ounce (Pack of 1)
- Price
- $5.26
- Rating
- 4.6/5
- Reviews
- 25,849
- Age
- 7y ago

Minwax Clear Lacquer Spray 12.25 oz. Satin Finish
- Price
- $14.28
- Rating
- 4.6/5
- Reviews
- 497
- Age
- 21y ago

Polar Clear Matte Flawless Lacquer Spray - 2 x 13.5 Fl Oz - Clear Coat Spray Paint - Non-Yellowing & Scratch Resistant - Interior & Exterior Surfaces for Wood Metal Plastics Glass & Ceramics
- Price
- $21.25
- Rating
- 4.4/5
- Reviews
- 810
- Age
- 3y ago

Rust-Oleum 1906830-6PK Lacquer Spray Paint 11 oz Gloss Clear 6 Pack
- Price
- $35.62
- Rating
- 4.6/5
- Reviews
- 7,341
- Age
- 5y ago
Newest
by launch date
JENOLITE Clear Satin Lacquer | Crystal Clear Finish | Enhances & Protects Surface and Paintwork from Corrosion & UV Damage with Non-Yellowing Sealer | 500ml (16.9fl oz)
- Price
- $15.98
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 2y ago

Clear Acrylic Paint Sealer High Gloss Varnish for Acrylic Painting & Craft
- Price
- $10.14
- Rating
- 4.4/5
- Reviews
- 1,200
- Age
- 2y ago

Polar Clear Matte Flawless Lacquer Spray - 2 x 13.5 Fl Oz - Clear Coat Spray Paint - Non-Yellowing & Scratch Resistant - Interior & Exterior Surfaces for Wood Metal Plastics Glass & Ceramics
- Price
- $21.25
- Rating
- 4.4/5
- Reviews
- 810
- Age
- 3y ago

Rust-Oleum 1906830-6PK Lacquer Spray Paint 11 oz Gloss Clear 6 Pack
- Price
- $35.62
- Rating
- 4.6/5
- Reviews
- 7,341
- Age
- 5y ago

Krylon K05515007 COLORmaxx Acrylic Clear Finish for Indoor/Outdoor Use Gloss Crystal Clear 11 Ounce (Pack of 1)
- Price
- $5.26
- Rating
- 4.6/5
- Reviews
- 25,849
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
77
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
3%
- Rust-Oleum59%
- Minwax14%
- Krylon9%
- Watco8%
- Polar Specialist Coatings4%
- MCTRHG4%
- Open — no brand owns it (1 brand, 3%)
Demand
Lacquer search demand
Weekly searches over the year. Pick a range.
Search terms
Top Lacquer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lacquer spray35K/yr
- lacquer31K/yr
- spray lacquer17K/yr
- lacquer paint16K/yr
- clear lacquer spray12K/yr
- lacquer spray paint11K/yr
- spray lacquer for wood9K/yr
- lacquer clear coat10K/yr
- clear lacquer5K/yr
- rustoleum lacquer spray3K/yr
Reviews and returns
What reviews say buyers love and hate about Lacquer
We read the reviews and the return reasons for every product selling here.
“the parts that i paint sometimes end with bubbles”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lacquer questions
Answered from the same tracked data.









