labeling tape
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.50–$25.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,300.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad$8.43avg listing price — sweet spot $15–$100
Market size
Bad$63K$63K/yr · 63K searches
According to Flapen's Amazon United States niche tracking, labeling tape is a $63K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
labeling tape market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $51K–$67K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
89
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
14%
- Amazon Basics42%
- Scotch18%
- Mr. Pen9%
- Hebayy7%
- Bartovation6%
- Post-it5%
- Open — no brand owns it (4 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.5×
Top labeling tape search terms
- labeling tape32K/yr
- label tape roll5K/yr
- writable tape5K/yr
- labeling tape write on5K/yr
- tape for labeling3K/yr
- write on tape3K/yr
- tape you can write on3K/yr
- tape to write on3K/yr
- tape label2K/yr
Top labeling tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Multi-Surface Masking Tape for Labeling 1.41 x 60 Yards Beige 1 Roll
Amazon Basics$4.844.1★8,371 rev
Scotch Greener Masking Tape 0.94 in x 60 Yard 2050 1 roll
Scotch$3.504.7★7,358 rev
Mr. Pen- Colored Masking Tape 0.6 x 15 Yards 6 Pack
Mr. Pen$5.794.4★4,999 rev
1000 Removable Food Labels Water/Oil/Tear Resistant Blank Stickers with Perforation Line for Food Containers Freezer Fridge Jars Pantry Organization (1 x 2)
Hebayy$9.034.7★6,322 rev
Post-it Labeling & Cover-Up Tape 1 Roll 1 in x 700 in (658)
Post-it$7.334.7★3,828 rev
Newest
by launch dateAmazon Basics Multi-Surface Masking Tape for Labeling 1.41 x 60 Yards Beige 1 Roll
Amazon Basics$4.848,371 rev
LONGKEY Colored Masking Tape Painters Tape 1 Inch X 20 Yards 8 Rolls
LONGKEY$9.89141 rev
Scotch Paper Tape Writable Translucent Recyclable Packaging 3/4 in x 600 in 2 Rolls
Scotch$4.68369 rev
Glenmal 3 Rolls Laboratory Labeling Tapes 164 Feet Long x 3/4 Inch Width Temperature Resistant Water Resistant Freezer Assorted Color for Marking and Colorful Coding Label Tape(Light Color)
Glenmal$12.9994 rev
Baijixin 2 Inch Beige White Wide Masking Tape 2 Inch X 55 Yard
Baijixin$6.122,075 rev
Trending
90-day click momentumAmazon Basics Multi-Surface Masking Tape for Labeling 1.41 x 60 Yards Beige 1 Roll
Amazon Basics$4.844.1★
LONGKEY Colored Masking Tape Painters Tape 1 Inch X 20 Yards 8 Rolls
LONGKEY$9.894.6★
Scotch Greener Masking Tape 0.94 in x 60 Yard 2050 1 roll
Scotch$3.504.7★
Post-it Labeling & Cover-Up Tape 1 Roll 1 in x 700 in (658)
Post-it$7.334.7★
Glenmal 3 Rolls Laboratory Labeling Tapes 164 Feet Long x 3/4 Inch Width Temperature Resistant Water Resistant Freezer Assorted Color for Marking and Colorful Coding Label Tape(Light Color)
Glenmal$12.994.5★
What buyers say about labeling tape
What buyers praise and complain about, mined from review topics.What buyers love
“Adheres nicely to everything it sticks to”
“Amazing Quality”
“Colors are vibrant”
“Easy to use”
“Worth the price”
“as advertised”
“Worked well”
“Seems to have not much to no residue”
“holds up really well”
“Good fit”
What buyers complain about
“Adhesive is terrible”
“These are low quality”
“The tape is very thin”
“Pricey”
“Made the job much harder and frustrating”
“Size is narrow”
“Not for Paint”
“found out the do not work”
“only thing is i wish they came in more colors lol”
“Nearly impossible to get a clean strip off of it”
Top return reasons
Common questions
- Is labeling tape profitable to sell on Amazon United States?
- The niche generates $63K/yr across 13 tracked products. 90-day search growth is -1.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the labeling tape niche?
- 10 brands and 89 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in labeling tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 0.6%.
- When does demand for labeling tape peak?
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- What does it cost to enter the labeling tape niche?
- Listings span $3.50–$25.41; the average listing price is $8.43 (sweet spot $15–$100). The average incumbent carries 3,300 reviews — the moat a new listing must climb.