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Labeling Tape

Fail

Shoppers spend only $63K a year here, so Labeling Tape is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$63K/yr63K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
72%top-5 click share · 10 brands · 89 sellers

Flapen Score

Labeling Tape against its category

The dotted line is the Tools & Home Improvement average. Past it, Labeling Tape is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Labeling Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Labeling Tape 63K times last year and spent an estimated $63K. The top 5 brands take 82% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
11.8%
Market size, estimated
$63Ka year
Peak month
August1.5× the quietest month
Top search term
labeling tape32K searches a year

02 · Price

A sale here is worth $8.43.

Listings sell for $8.43 on average, from $3.50 to $25.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.43 that is $2K to $4K a year per listing.

Average price
$8.43under the $15 to $100 sweet spot
Price range
$3.50–$25.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Painting Supplies & Tools. It carries 3,300 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#165in Painting Supplies & Tools
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,300per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Labeling Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$9K$19K$28K$38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

89

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

14%

  • Amazon Basics42%
  • Scotch18%
  • Mr. Pen9%
  • Hebayy7%
  • Bartovation6%
  • Post-it5%
  • Open — no brand owns it (4 brands, 14%)

Demand

Labeling Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Labeling Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • labeling tape32K/yr
  • label tape roll5K/yr
  • writable tape5K/yr
  • labeling tape write on5K/yr
  • tape for labeling3K/yr
  • write on tape3K/yr
  • tape you can write on3K/yr
  • tape to write on3K/yr
  • tape label2K/yr

Reviews and returns

What reviews say buyers love and hate about Labeling Tape

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Adhesion/Stickiness”
40%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Adhesive is terrible”
A buyer, on “Adhesion/Stickiness”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Labeling Tape questions

Answered from the same tracked data.