Is Kwikset Rekey Kit profitable to sell on Amazon United States?

Flapen scores Kwikset Rekey Kit 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $983K a year across 25 tracked products. Amazon counts 6 of the 7 products launched in the last year as successful launches. Search demand grew +15.8% in the last 90 days.

How competitive is the Kwikset Rekey Kit niche on Amazon United States?

7 brands and 76 sellers compete in Kwikset Rekey Kit on Amazon United States. The top 5 Kwikset Rekey Kit products take 52% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Kwikset Rekey Kit?

Kwikset Rekey Kit buyers on Amazon United States complain most about Battery Life, Quality-Overall, and Locking Mechanism. Returns run at 4.9% of orders.

When does demand for Kwikset Rekey Kit peak?

Search demand for Kwikset Rekey Kit on Amazon United States peaks in Feb–May–Jun–Jul, and the busiest month runs 3.5× the quietest.

What does it cost to enter the Kwikset Rekey Kit niche?

Kwikset Rekey Kit sells for $51.60 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.11 to $178.23. The average product has 2,185 reviews, the count a new listing must catch up to.

Kwikset Rekey Kit

Maybe

Products sell for $51.60 on average, inside the sweet spot. But the top 5 brands take 96% of clicks, so Kwikset Rekey Kit is a Maybe.

Filters High Price

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $983K/yr321K searches / yr
90-day growth: +15.8%search demand this quarter
Competition: 52%top-5 click share · 7 brands · 76 sellers

Flapen Score

Kwikset Rekey Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Kwikset Rekey Kit is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Kwikset Rekey Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Kwikset Rekey Kit 321K times last year and spent an estimated $983K. The top 5 brands take 96% of clicks. Demand peaks in Feb–May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $983K a year.

Searches, last 12 months: 321K
Growth, 90 days vs prior 90: +15.8%
Conversion, latest week: 5.9%
Market size, estimated: $983Ka year
Peak month: February3.5× the quietest month
Top search term: kwikset rekey kit56K searches a year

02 · Price

A sale here is worth $51.60.

Listings sell for $51.60 on average, from $5.11 to $178.23. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $51.60 that is $39K to $52K a year per listing.

Average price: $51.60inside the $15 to $100 sweet spot
Price range: $5.11–$178.23
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 20K–25K
Units per listing a year: 750–1,000
Revenue per listing a year: $39K–$52K
Returns: 4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #265 within Door Hardware & Locks. It carries 2,185 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings: 60%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #265in Door Hardware & Locks
Average rating: 4.39 starsAmazon United States average 4.42 stars
Average reviews: 2,185per listing
Listings tracked: 25

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 6Amazon's first-year sales bar
Average brand age: 43 months

Products