kwikset rekey kit
Worth a lookShows a sweet-spot price point ($51.60 avg), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Avg price
Great$51.60avg listing price — sweet spot $15–$100
Market size
Great$983K$983K/yr · 321K searches
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.11–$178.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,185.32avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.9%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kwikset rekey kit is a $983K/yr Amazon United States market (321K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
kwikset rekey kit market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #265
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
76
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
2%
- Kwikset81%
- Generic5%
- eaacaa4%
- LRWZOV4%
- SUMMIT DOORWARE3%
- QIPAKLT2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.Peak months: Feb, May, Jun, Jul · busiest ÷ quietest = 3.5×
Top kwikset rekey kit search terms
- kwikset rekey kit56K/yr
- kwikset smartkey46K/yr
- kwikset deadbolt lock30K/yr
- kwikset halo wifi smart lock40K/yr
- kwikset door lock set18K/yr
- kwikset entry door lock17K/yr
- kwikset smart key15K/yr
- kwikset entry door lock set12K/yr
- rekeyable door lock set12K/yr
- kwikset smartkey deadbolt9K/yr
Top kwikset rekey kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kwikset SmartKey Re-Key Kit for Kwikset SmartKey Locks Only DIY Rekey Tool Set Easy Key Reset Not Compatible with Non-SmartKey Locks
Kwikset$11.694.7★4,402 rev
Kwikset 96900-381 690T 15 SMT BBPKG Satin Nickel Tylo Entry Combo Set
Kwikset$27.884.5★8,173 rev
Kwikset Tylo Entry Door Knob with Lock and Key Secure Keyed Handle Exterior Front Entrance and Bedroom Satin Nickel Pick Resistant SmartKey Rekey Security and Microban
Kwikset$16.814.5★2,855 rev
Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection
Kwikset$16.424.5★237 rev
Generic Learn Tool for Rekeying Kwikset SmartKey Enabled Locks/Deadbolts Steel - 83282-003 83283
Generic$5.304.6★165 rev
Newest
by launch date
1000-Piece KW1 Rekey Kit Lock Rekeying Kit with Cylinder Service Tools
QIPAKLT$68.1014 rev
Rekey Kit for Kwikset Complete 4-Tool DIY Set with Brass Bottom Pin
LRWZOV$25.6425 rev
Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$25.16237 rev
Kwikset 660 Deadbolt Lock Satin Chrome Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$19.32237 rev
Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$23.5262 rev
Trending
90-day click momentum
Kwikset Tylo Front Door Lock Handle and Deadbolt Set Entry Combo Pack Single Cylinder with Entry Door Knob Satin Nickel Pick Resistant SmartKey Security with Microban Protection
Kwikset$33.984.3★
Kwikset 660 Deadbolt Lock Satin Chrome Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$19.324.5★
Summit Doorware Smart Key Learn Tool Kit Quick DIY Rekeying Kit for Kwikset Smart Locks
SUMMIT DOORWARE$10.244.4★
Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection
Kwikset$16.424.5★
Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$25.164.5★
What buyers say about kwikset rekey kit
What buyers praise and complain about, mined from review topics.What buyers love
“Smart lock”
“Easy install”
“Awesome quality”
“Ease of use”
“great value”
“As advertised”
“Fits perfectly”
“Instructions were clear”
“Works great”
“Sturdy, easy to install, easy to re-key”
What buyers complain about
“Batteries don't last”
“no quality control”
“Unhappy with this lock”
“broke after a couple years”
“NOT easy to install”
“Its a little pricey”
“No instructions”
“still cannot connect”
“was outrageously noisy”
“Barely functions”
Top return reasons
Common questions
- Is kwikset rekey kit profitable to sell on Amazon United States?
- The niche generates $983K/yr across 25 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the kwikset rekey kit niche?
- 7 brands and 76 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in kwikset rekey kit?
- Top complaints mined from reviews: Battery Life, Quality-Overall, Locking Mechanism. The return rate is 4.9%.
- When does demand for kwikset rekey kit peak?
- Demand peaks in Feb–May–Jun–Jul; the busiest month runs 3.5× the quietest.
- What does it cost to enter the kwikset rekey kit niche?
- Listings span $5.11–$178.23; the average listing price is $51.60 (sweet spot $15–$100). The average incumbent carries 2,185 reviews — the moat a new listing must climb.