Kwanzaa Candles

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

36K

Growth, 90 days vs prior 90

-21.7%

Conversion, latest week

3.5%

Market size, estimated

$22Ka year

Top search term

kwanzaa candles32K searches a year

Listings sell for $17.61 on average, from $10.92 to $30.50. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.61 that is $0 to $2K a year per listing.

Average price

$17.61inside the $15 to $100 sweet spot

Price range

$10.92–$30.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.6%of orders · Amazon United States median 2.1%

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 54.3% of listings are out of stock. The average listing ranks #1,114 within Novelty Lighting. It carries 71 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

75%

Out of stock, average day

54.3%

Average rank

#1,114in Novelty Lighting

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

71per listing

Listings tracked

4

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months