Is Kohler Sink Stopper profitable to sell on Amazon United States?

Flapen scores Kohler Sink Stopper 42 out of 100 on Amazon United States, a Fail. Shoppers spend $79K a year across 20 tracked products. Search demand grew -0.2% in the last 90 days.

How competitive is the Kohler Sink Stopper niche on Amazon United States?

9 brands and 98 sellers compete in Kohler Sink Stopper on Amazon United States. The top 5 Kohler Sink Stopper products take 65% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Kohler Sink Stopper?

Kohler Sink Stopper buyers on Amazon United States complain most about Drainage, Durability, and Size-Overall. Returns run at 2.5% of orders.

When does demand for Kohler Sink Stopper peak?

Search demand for Kohler Sink Stopper on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Kohler Sink Stopper niche?

Kohler Sink Stopper sells for $19.58 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.37 to $65.44. The average product has 2,777 reviews, the count a new listing must catch up to.

Kohler Sink Stopper

Fail

The top 5 brands take 94% of clicks, so Kohler Sink Stopper is a Fail.

Flapen Score: 42
42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size: $79K/yr70K searches / yr
90-day growth: -0.2%search demand this quarter
Competition: 65%top-5 click share · 9 brands · 98 sellers

Flapen Score

Kohler Sink Stopper against its category

The dotted line is the Tools & Home Improvement average. Past it, Kohler Sink Stopper is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Kohler Sink Stopper market on Amazon at a glance

Shoppers on Amazon United States searched for Kohler Sink Stopper 70K times last year and spent an estimated $79K. The top 5 brands take 94% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months: 70K
Growth, 90 days vs prior 90: -0.2%
Conversion, latest week: 5.8%
Market size, estimated: $79Ka year
Peak month: May1.3× the quietest month
Top search term: kohler sink stopper18K searches a year

02 · Price

A sale here is worth $19.58.

Listings sell for $19.58 on average, from $6.37 to $65.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $19.58 that is $2K to $5K a year per listing.

Average price: $19.58inside the $15 to $100 sweet spot
Price range: $6.37–$65.44
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #330 within Bathroom Fixtures. It carries 2,777 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 95%
Out of stock, average day: 0.0%
Average rank: #330in Bathroom Fixtures
Average rating: 4.42 starsAmazon United States average 4.42 stars
Average reviews: 2,777per listing
Listings tracked: 20