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Kohler Shower Head

Fail

The top 5 brands take 99% of clicks, so Kohler Shower Head is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$2.2M/yr1.0M searches / yr
90-day growth
-6.2%search demand this quarter
Competition
39%top-5 click share · 7 brands · 149 sellers

Flapen Score

Kohler Shower Head against its category

The dotted line is the Tools & Home Improvement average. Past it, Kohler Shower Head is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kohler Shower Head market on Amazon at a glance

Shoppers on Amazon United States searched for Kohler Shower Head 1.0M times last year and spent an estimated $2.2M. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
2.5%
Market size, estimated
$2.2Ma year
Peak month
July1.6× the quietest month
Top search term
moen shower head313K searches a year

02 · Price

A sale here is worth $84.62.

Listings sell for $84.62 on average, from $17.61 to $500.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $84.62 that is $21K to $42K a year per listing.

Average price
$84.62inside the $15 to $100 sweet spot
Price range
$17.61–$500.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$21K–$42K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #105 within Bathroom Fixtures. It carries 4,261 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
98%
Out of stock, average day
1.1%
Average rank
#105in Bathroom Fixtures
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
4,261per listing
Listings tracked
50

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Kohler Shower Head products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$67K$134K$201K$268K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

149

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

39%

Top 20: 78%

Open market

1%

  • Moen72%
  • Kohler20%
  • BOZYBO3%
  • DELTA3%
  • Veken1%
  • SparkPod1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Kohler Shower Head search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.6×

Search terms

Top Kohler Shower Head search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moen shower head313K/yr
  • kohler shower head217K/yr
  • moen145K/yr
  • moen magnetix shower head57K/yr
  • kohler shower head with handheld63K/yr
  • moen rain shower head30K/yr
  • moen magnetix26K/yr
  • kohler shower heads25K/yr
  • kohler handheld shower head19K/yr
  • moen shower heads22K/yr

Reviews and returns

What reviews say buyers love and hate about Kohler Shower Head

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Assembly/Installation”
14%of negative reviews mention “Durability”
4.5%of orders come back
“Broke on first use”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kohler Shower Head questions

Answered from the same tracked data.