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50

kohler faucet

Worth a look

Shows a fragmented shelf (top 5 take 24% of clicks), but prices mostly outside the sweet spot ($35.60–$795.92) keeps it on the watch list.

Market size 84Growth 20Conversion 12Competition 91Returns 20Price range 8Avg price 45Brand share 55Review moat 27Quality gap 78

Competition

Great24%

top-5 click share — an open shelf

Market size

Great$1.4M

$1.4M/yr · 685K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Avg price

Okay$206.78

avg listing price — sweet spot $15–$100

Review moat

Okay3,838.31

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad$35.60–$795.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, kohler faucet is a $1.4M/yr Amazon United States market (685K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

kohler faucet market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
$1.2M–$1.7M
units × avg price
Conversion rate
1.0%
Avg BSR
#92
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
0.4%
Avg brand age
50 months
Avg seller age
145 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

21 flat

Sellers

119

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

24%

Top 20: 62%

Open market

21%

  • DELTA25%
  • Moen14%
  • FORIOUS12%
  • GIMILI10%
  • WEWE10%
  • OWOFAN8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Top kohler faucet search terms

  • touchless kitchen faucet232K/yr
  • touch kitchen faucet40K/yr
  • kitchen faucet touchless34K/yr
  • kitchen faucets touchless64K/yr
  • touch faucet for kitchen sink29K/yr
  • delta touchless kitchen faucet27K/yr
  • touchless kitchen sink faucets23K/yr
  • touchless faucet22K/yr
  • kohler touchless kitchen faucet17K/yr
  • motion sensor kitchen faucet23K/yr
All search terms

Top kohler faucet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$27K4%$54K6%$82K8%$109K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kohler faucet

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation22%

“EASY to Install”

Quality-Overall17%

“solid build quality”

Value For Money13%

“Money well spent”

Design-Overall7%

“seems well made”

Advertised Vs Actual Product4%

“Works as advertised”

Spray/Flow4%

“Water flow is strong”

Ease Of Use4%

“It was easy to replace”

Durability3%

“Worked great for the months”

Efficiency3%

“Works great”

Touch/Button Controls3%

“it is nice to have the touch”

What buyers complain about

Durability14%

“Not durable”

Leak-Proof11%

“leaking from everywhere”

Quality-Overall7%

“Cheap quality”

Spray/Flow7%

“WEAK SPRAY”

Functionality-Overall5%

“Does not work as advertised”

Assembly/Installation4%

“Horrible installation”

Touch/Button Controls4%

“The touch function doesnt work”

Value For Money3%

“A little pricey”

Battery Life3%

“Nutshell - Batteries die after 2 months”

Rusts/Corrodes2%

“Rusting”

Top return reasons

Size-Overall24%
Color13%
Leak-Proof8%
Defective Material/Parts7%
Advertised Vs Actual Product6%
Value For Money6%
Functionality-Overall5%
Quality-Overall5%
Product Condition3%
Height3%

Common questions

Is kohler faucet profitable to sell on Amazon United States?
The niche generates $1.4M/yr across 91 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the kohler faucet niche?
21 brands and 119 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in kohler faucet?
Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 6.3% — above our launch gate.
When does demand for kohler faucet peak?
Demand peaks in Jul; the busiest month runs 2.0× the quietest.
What does it cost to enter the kohler faucet niche?
Listings span $35.60–$795.92; the average listing price is $206.78 (sweet spot $15–$100). The average incumbent carries 3,838 reviews — the moat a new listing must climb.