Is Kohler Farmhouse Sink Protector profitable to sell on Amazon United States?

Flapen scores Kohler Farmhouse Sink Protector 46 out of 100 on Amazon United States, a Fail. Shoppers spend $62K a year across 48 tracked products. Amazon counts 4 of the 5 products launched in the last year as successful launches. Search demand grew +8.4% in the last 90 days.

How competitive is the Kohler Farmhouse Sink Protector niche on Amazon United States?

22 brands and 86 sellers compete in Kohler Farmhouse Sink Protector on Amazon United States. The top 5 Kohler Farmhouse Sink Protector products take 36% of clicks, and the top 5 brands take 76%.

What do buyers complain about in Kohler Farmhouse Sink Protector?

Kohler Farmhouse Sink Protector buyers on Amazon United States complain most about Size-Overall, Ease Of Cleaning, and Value For Money. Returns run at 4.9% of orders.

When does demand for Kohler Farmhouse Sink Protector peak?

Search demand for Kohler Farmhouse Sink Protector on Amazon United States peaks in Aug–Sep, and the busiest month runs 4.2× the quietest.

What does it cost to enter the Kohler Farmhouse Sink Protector niche?

Kohler Farmhouse Sink Protector sells for $51.31 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.97 to $125.96. The average product has 724 reviews, the count a new listing must catch up to.

Kohler Farmhouse Sink Protector

Fail

Shoppers spend only $62K a year here, so Kohler Farmhouse Sink Protector is a Fail.

Filters High Price

Flapen Score: 46
46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size: $62K/yr45K searches / yr
90-day growth: +8.4%search demand this quarter
Competition: 36%top-5 click share · 22 brands · 86 sellers

Flapen Score

Kohler Farmhouse Sink Protector against its category

The dotted line is the Tools & Home Improvement average. Past it, Kohler Farmhouse Sink Protector is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Kohler Farmhouse Sink Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Kohler Farmhouse Sink Protector 45K times last year and spent an estimated $62K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months: 45K
Growth, 90 days vs prior 90: +8.4%
Conversion, latest week: 2.7%
Market size, estimated: $62Ka year
Peak month: August4.2× the quietest month
Top search term: kohler sink protector22K searches a year

02 · Price

A sale here is worth $51.31.

Listings sell for $51.31 on average, from $7.97 to $125.96. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $51.31 that is $0 to $5K a year per listing.

Average price: $51.31inside the $15 to $100 sweet spot
Price range: $7.97–$125.96
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$5K
Returns: 4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #494 within Kitchen Fixtures. It carries 724 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 77%
Prime listings: 96%
Out of stock, average day: 0.0%
Average rank: #494in Kitchen Fixtures
Average rating: 4.51 starsAmazon United States average 4.42 stars
Average reviews: 724per listing
Listings tracked: 48

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 4Amazon's first-year sales bar
Average brand age: 40 months

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