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Kohler Bidet Toilet Seat Elongated

Fail

The top 5 brands take 100% of clicks, so Kohler Bidet Toilet Seat Elongated is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$481K/yr80K searches / yr
90-day growth
+15.0%search demand this quarter
Competition
61%top-5 click share · 4 brands · 85 sellers

Flapen Score

Kohler Bidet Toilet Seat Elongated against its category

The dotted line is the Tools & Home Improvement average. Past it, Kohler Bidet Toilet Seat Elongated is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kohler Bidet Toilet Seat Elongated market on Amazon at a glance

Shoppers on Amazon United States searched for Kohler Bidet Toilet Seat Elongated 80K times last year and spent an estimated $481K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $481K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+15.0%
Conversion, latest week
1.9%
Market size, estimated
$481Ka year
Top search term
kohler bidet toilet seat22K searches a year

02 · Price

A sale here is worth $309.88.

Listings sell for $309.88 on average, from $88.56 to $1193.34. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $309.88 that is $0 to $31K a year per listing.

Average price
$309.88above the $15 to $100 sweet spot
Price range
$88.56–$1193.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$31K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #78 within Bathroom Fixtures. It carries 2,789 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#78in Bathroom Fixtures
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
2,789per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Kohler Bidet Toilet Seat Elongated products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$19K$38K$58K$77K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

85

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Kohler94%
  • Brondell4%
  • BioBidet1%
  • TOTO1%
  • Open — no brand owns it (0%)

Demand

Kohler Bidet Toilet Seat Elongated search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top Kohler Bidet Toilet Seat Elongated search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kohler bidet toilet seat22K/yr
  • kohler bidet28K/yr
  • kohler bidet toilet seat elongated21K/yr
  • kohler bidet seat6K/yr
  • bidet kohler3K/yr

Reviews and returns

What reviews say buyers love and hate about Kohler Bidet Toilet Seat Elongated

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
11%of negative reviews mention “Durability”
6.4%of orders come back
“It feels like it is going to break”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kohler Bidet Toilet Seat Elongated questions

Answered from the same tracked data.