Is Kobalt Tool Set profitable to sell on Amazon United States?

Flapen scores Kobalt Tool Set 36 out of 100 on Amazon United States, a Fail. Shoppers spend $14K a year across 26 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +1.1% in the last 90 days.

How competitive is the Kobalt Tool Set niche on Amazon United States?

14 brands and 104 sellers compete in Kobalt Tool Set on Amazon United States. The top 5 Kobalt Tool Set products take 52% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Kobalt Tool Set?

Kobalt Tool Set buyers on Amazon United States complain most about Quality-Overall, Durability, and Ease Of Use. Returns run at 1.3% of orders.

When does demand for Kobalt Tool Set peak?

Search demand for Kobalt Tool Set on Amazon United States peaks in Dec, and the busiest month runs 5.6× the quietest.

What does it cost to enter the Kobalt Tool Set niche?

Kobalt Tool Set sells for $106.50 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $13.69 to $226.93. The average product has 2,394 reviews, the count a new listing must catch up to.

Kobalt Tool Set

Fail

Buyers convert on only 0.2% of searches, so Kobalt Tool Set is a Fail.

Filters Low Review Barrier High Price

Flapen Score: 36
36 / 100Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size: $14K/yr81K searches / yr
90-day growth: +1.1%search demand this quarter
Competition: 52%top-5 click share · 14 brands · 104 sellers

Flapen Score

Kobalt Tool Set against its category

The dotted line is the Tools & Home Improvement average. Past it, Kobalt Tool Set is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Kobalt Tool Set market on Amazon at a glance

Shoppers on Amazon United States searched for Kobalt Tool Set 81K times last year and spent an estimated $14K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months: 81K
Growth, 90 days vs prior 90: +1.1%
Conversion, latest week: 0.2%
Market size, estimated: $14Ka year
Peak month: December5.6× the quietest month
Top search term: kobalt tool set62K searches a year

02 · Price

A sale here is worth $106.50.

Listings sell for $106.50 on average, from $13.69 to $226.93. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $106.50 that is $0 to $11K a year per listing.

Average price: $106.50above the $15 to $100 sweet spot
Price range: $13.69–$226.93
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: $0–$11K
Returns: 1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #246 within Tool Sets. It carries 2,394 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 73%
Prime listings: 85%
Out of stock, average day: 11.9%
Average rank: #246in Tool Sets
Average rating: 4.61 starsAmazon United States average 4.42 stars
Average reviews: 2,394per listing
Listings tracked: 26

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 49 months

Products