kobalt drill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$103.75avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Okay$29.39–$175.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$190K$190K/yr · 55K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Review moat
Bad11,508.91avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kobalt drill is a $190K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 31/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
kobalt drill market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $104K–$130K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #167
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
94
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Kobalt79%
- Enbizio10%
- DEWALT6%
- CRAFTSMAN4%
- Generic2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 6.6×
Top kobalt drill search terms
- kobalt drill33K/yr
- kobalt drill set9K/yr
- kobalt hammer drill5K/yr
- kobalt 24v drill4K/yr
- kobalt cordless drill3K/yr
Top kobalt drill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kobalt 1/2-in 24-Volt Max-Volt Lithium Ion (Li-ion) Variable Speed Brushless Cordless Hammer Drill Bare Tool Only (Tool Only Model #kdd524b-03)
Kobalt$87.384.3★112 rev
Kobalt 24-Volt Max Lithium Ion (Li-ion) 1/2-in Cordless Brushless Drill with Battery and Soft Case
Kobalt$117.434.6★489 rev
Kobalt 24V MAX Brushless 2 Tool Combo Kit #0672827
Kobalt$173.664.6★329 rev
Keyless Brushless Cordless 1/2-in Drill KXDD 124B-03 Compatible with all Kobalt Batteries (Battery and Charger not included)
Enbizio$79.954.2★27 rev
DEWALT 20V Max Cordless Drill Driver Set 2 Speed High Performance Motor Includes 2 XR 1.3Ah Li-Ion Batteries Charger and Contractor Bag (DCD771C2)
DEWALT$101.614.8★49,637 rev
Newest
by launch date
K.balt Brushless 24-volt 7/8-in SDS-plus Variable Speed Cordless Rotary Hammer Drill
Generic$175.300 rev
Keyless Brushless Cordless 1/2-in Drill KXDD 124B-03 Compatible with all Kobalt Batteries (Battery and Charger not included)
Enbizio$79.9527 rev
CRAFTSMAN V20 Cordless Drill/Driver Kit 1/2 inch Battery and Charger Included (CMCD700C1)
CRAFTSMAN$60.605,995 rev
CRAFTSMAN V20 MAX Cordless Drill Driver and Impact Driver Set Power Tool Set with 2 Batteries and Charger LED Work Light 2 Bits Bag (CMCK200C2)
CRAFTSMAN$100.309,115 rev
Kobalt 24 volt Impact Driver Brushless 1/4 inch (324B-03)
Kobalt$72.88197 rev
Trending
90-day click momentumK.balt Brushless 24-volt 7/8-in SDS-plus Variable Speed Cordless Rotary Hammer Drill
Generic$175.300.0★
CRAFTSMAN V20 MAX Cordless Drill Driver and Impact Driver Set Power Tool Set with 2 Batteries and Charger LED Work Light 2 Bits Bag (CMCK200C2)
CRAFTSMAN$100.304.7★
DEWALT 20V Max Cordless Drill Driver Set 2 Speed High Performance Motor Includes 2 XR 1.3Ah Li-Ion Batteries Charger and Contractor Bag (DCD771C2)
DEWALT$101.614.8★
Kobalt 24V MAX Brushless 2 Tool Combo Kit #0672827
Kobalt$173.664.6★
Kobalt 1/2-in 24-Volt Max-Volt Lithium Ion (Li-ion) Variable Speed Brushless Cordless Hammer Drill Bare Tool Only (Tool Only Model #kdd524b-03)
Kobalt$87.384.3★
What buyers say about kobalt drill
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality tool”
“Money well spent”
“Good battery power and charges easily”
“As advertised”
“Compact and durable”
“Easy to use and smooth operation”
“Plenty of power”
“charges fairly quickly”
“Handy and lightweight”
“It's portable and powerful”
What buyers complain about
“Bad battery”
“They dont last”
“Bad quality”
“Charger defective”
“Received Broken”
“Sparking”
“Much heavier than the 12volt”
“They sell a used product if this is what i wanted thats that i would have ordered”
“They are regularly overpriced”
“The bag that it comes with is false advertising”
Top return reasons
Common questions
- Is kobalt drill profitable to sell on Amazon United States?
- The niche generates $190K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (31/100).
- How competitive is the kobalt drill niche?
- 5 brands and 94 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kobalt drill?
- Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 2.3%.
- When does demand for kobalt drill peak?
- Demand peaks in Sep; the busiest month runs 6.6× the quietest.
- What does it cost to enter the kobalt drill niche?
- Listings span $29.39–$175.30; the average listing price is $103.75 (sweet spot $15–$100). The average incumbent carries 11,509 reviews — the moat a new listing must climb.