Skip to content

Kobalt Drill

Fail

The top 5 brands take 100% of clicks, so Kobalt Drill is a Fail.

Flapen Score
31
31 / 100
Ranks 9,140 of 9,536 Tools & Home Improvement niches · −17 vs the category median of 48
Market size
$190K/yr55K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
87%top-5 click share · 5 brands · 94 sellers

Flapen Score

Kobalt Drill against its category

The dotted line is the Tools & Home Improvement average. Past it, Kobalt Drill is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kobalt Drill market on Amazon at a glance

Shoppers on Amazon United States searched for Kobalt Drill 55K times last year and spent an estimated $190K. All 5 brands take every click. Demand peaks in Sep. Flapen scores it 31 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
3.3%
Market size, estimated
$190Ka year
Peak month
September6.6× the quietest month
Top search term
kobalt drill33K searches a year

02 · Price

A sale here is worth $103.75.

Listings sell for $103.75 on average, from $29.39 to $175.30. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $103.75 that is $0 to $10K a year per listing.

Average price
$103.75above the $15 to $100 sweet spot
Price range
$29.39–$175.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #167 within Power Tools. It carries 11,509 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#167in Power Tools
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
11,509per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Kobalt Drill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

$0$19K$38K$57K$76K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Kobalt79%
  • Enbizio10%
  • DEWALT6%
  • CRAFTSMAN4%
  • Generic2%
  • Open — no brand owns it (0%)

Demand

Kobalt Drill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 6.6×

Search terms

Top Kobalt Drill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kobalt drill33K/yr
  • kobalt drill set9K/yr
  • kobalt hammer drill5K/yr
  • kobalt 24v drill4K/yr
  • kobalt cordless drill3K/yr

Reviews and returns

What reviews say buyers love and hate about Kobalt Drill

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Battery Life”
2.3%of orders come back
“Bad battery”
A buyer, on “Battery Life”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kobalt Drill questions

Answered from the same tracked data.