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Knockdown Knife

Fail

The top 5 brands take 97% of clicks, so Knockdown Knife is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$50K/yr27K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
66%top-5 click share · 7 brands · 19 sellers

Flapen Score

Knockdown Knife against its category

The dotted line is the Tools & Home Improvement average. Past it, Knockdown Knife is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knockdown Knife market on Amazon at a glance

Shoppers on Amazon United States searched for Knockdown Knife 27K times last year and spent an estimated $50K. The top 5 brands take 97% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
6.9%
Market size, estimated
$50Ka year
Peak month
November1.7× the quietest month
Top search term
knockdown knife18K searches a year

02 · Price

A sale here is worth $26.56.

Listings sell for $26.56 on average, from $6.26 to $53.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $26.56 that is $3K to $7K a year per listing.

Average price
$26.56inside the $15 to $100 sweet spot
Price range
$6.26–$53.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #198 within Painting Supplies & Tools. It carries 560 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#198in Painting Supplies & Tools
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
560per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Knockdown Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

19

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

1%

  • ROLLINGDOG29%
  • Hyde24%
  • TOOLPRO22%
  • Advance Equipment MFG CO15%
  • Homax6%
  • Londehuhai2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Knockdown Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Knockdown Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knockdown knife18K/yr
  • knockdown texture knife5K/yr
  • drywall knockdown knife4K/yr

Reviews and returns

What reviews say buyers love and hate about Knockdown Knife

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Advertised Vs Actual Product”
30%of negative reviews mention “Functionality-Overall”
2.8%of orders come back
“Useless, does not work”
A buyer, on “Functionality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Knockdown Knife questions

Answered from the same tracked data.