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Knife Necklace

Maybe

Products sell for $19.38 on average, inside the sweet spot. But shoppers spend only $69K a year here, so Knife Necklace is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$69K/yr244K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
46%top-5 click share · 22 brands · 57 sellers

Flapen Score

Knife Necklace against its category

The dotted line is the Tools & Home Improvement average. Past it, Knife Necklace is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knife Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Knife Necklace 244K times last year and spent an estimated $69K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
1.5%
Market size, estimated
$69Ka year
Peak month
December1.5× the quietest month
Top search term
mtech knives55K searches a year

02 · Price

A sale here is worth $19.38.

Listings sell for $19.38 on average, from $7.42 to $64.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.38 that is $0 to $2K a year per listing.

Average price
$19.38inside the $15 to $100 sweet spot
Price range
$7.42–$64.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,612 within Knives, Parts & Accessories. It carries 1,305 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#1,612in Knives, Parts & Accessories
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,305per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Knife Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

57

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

46%

Top 20: 76%

Open market

33%

  • MTECH USA19%
  • SENFAI18%
  • AZHU12%
  • SPITZKANTE7%
  • generic7%
  • Omesio4%

Demand

Knife Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Knife Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mtech knives55K/yr
  • knife necklace58K/yr
  • necklace knife36K/yr
  • knife necklace hidden blade18K/yr
  • mtech knife14K/yr
  • neck knife with sheath and necklace13K/yr
  • mtech13K/yr
  • m tech usa knives9K/yr
  • mtech fixed blade knife6K/yr
  • necklace knife for men9K/yr

Reviews and returns

What reviews say buyers love and hate about Knife Necklace

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Sharpness”
28%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Small size”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Knife Necklace questions

Answered from the same tracked data.