kleenguard
Worth a lookShows a sweet-spot price point ($26.13 avg), but a small market ($73K/yr) keeps it on the watch list.
Avg price
Incredible$26.13avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Good$8.15–$126.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,684.18avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 64K searches
According to Flapen's Amazon United States niche tracking, kleenguard is a $73K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
kleenguard market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $78K–$105K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #166
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
119
Top-5 brand share
69%
Top 20: 96%
Top-5 click share
36%
Top 20: 77%
Open market
27%
- KLEENGUARD36%
- MAGID16%
- RIVBOS7%
- Ergodyne6%
- Aceoptics4%
- Gateway Safety4%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +7.7% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.0×
Top kleenguard search terms
- safety sunglasses for women22K/yr
- maverick safety glasses12K/yr
- kleenguard safety glasses15K/yr
- womens safety sunglasses7K/yr
- kg maverick safety glasses5K/yr
- kleenguard3K/yr
Top kleenguard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KleenGuard V30 Maverick Safety Glasses (49311) with KleenVision Anti-Fog Coating Smoke Lenses Black Frame Unisex Sunglasses for Men and Women (Qty 12)
KLEENGUARD$90.504.7★480 rev

Kleenguard V30 Maverick Safety Glasses (56567) Clear Lenses with KleenVision Anti-Fog coating Black Frame Carrying Case Eyewear for Men and Women
KLEENGUARD$13.654.3★1,098 rev

KleenGuard V30 Maverick Safety Glasses (56569) Smoke Lenses with KleenVision Anti-Fog coating Black Frame Carrying Case Unisex Sunglasses for Men and Women
KLEENGUARD$12.374.3★1,098 rev

MAGID Y50 Safety Glasses for Construction | Black Frame 1 Pair Gray Lens | Side Shields ANSI Z87.1+ Anti-Fog Scratch-Resistant 99.9% UV Protection Polycarbonate Lens
MAGID$15.564.6★2,478 rev

RIVBOS Womens Sunglasses Polarized TR90 Unbreakable Frame Sports Driving Fishing Cycling RB833-Black&Pink
RIVBOS$20.734.5★1,583 rev
Newest
by launch date
KleenGuard V30 Maverick Safety Glasses (49309) 3-pack
KLEENGUARD$26.9114,582 rev

RIVBOS Sunglasses for Men Women Polarized UV Protection Sports Fishing Driving Shades Cycling RB833-Black LightPink
RIVBOS$20.8114 rev

OTICALA Z87 Safety Sunglasses Flat Top Classic Square Sunglasses UV 400 Protection for Men Women (Black/Pink)
OTICALA$16.9916 rev

OTICALA Z87 Safety Sunglasses Flat Top Classic Square Sunglasses UV 400 Protection for Men Women (Black/Blue)
OTICALA$17.1916 rev
![Lamicall Polarized Sports Sunglasses for Men Women 24g Ultralight [Adjustable Nose Pad] UV400 Protection Sun Glasses for Cycling Running Baseball Fishing Driving Golf Volleyball Pink](https://m.media-amazon.com/images/I/31BZfGqnywL.jpg)
Lamicall Polarized Sports Sunglasses for Men Women 24g Ultralight [Adjustable Nose Pad] UV400 Protection Sun Glasses for Cycling Running Baseball Fishing Driving Golf Volleyball Pink
Lamicall$23.641,171 rev
Trending
90-day click momentum
OTICALA Z87 Safety Sunglasses Flat Top Classic Square Sunglasses UV 400 Protection for Men Women (Black/Pink)
OTICALA$16.995.0★

KALIYADI Womens-Sunglasses Polarized Sunglasses-Womens Trendy: Retro Sun Glasses with UV Protection for Travel Driving
KALIYADI$14.864.6★
![Lamicall Polarized Sports Sunglasses for Men Women 24g Ultralight [Adjustable Nose Pad] UV400 Protection Sun Glasses for Cycling Running Baseball Fishing Driving Golf Volleyball Pink](https://m.media-amazon.com/images/I/31BZfGqnywL.jpg)
Lamicall Polarized Sports Sunglasses for Men Women 24g Ultralight [Adjustable Nose Pad] UV400 Protection Sun Glasses for Cycling Running Baseball Fishing Driving Golf Volleyball Pink
Lamicall$23.644.6★

RIVBOS Sunglasses for Men Women Polarized UV Protection Sports Fishing Driving Shades Cycling RB833-Black LightPink
RIVBOS$20.815.0★

MAGID Y50 Safety Glasses for Construction | Black Frame 1 Pair Clear Lens - 2.0 Bifocal | Side Shields ANSI Z87.1+ Anti-Fog Scratch-Resistant 99.9% UV Protection Polycarbonate Lens
MAGID$17.974.4★
What buyers say about kleenguard
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is impressive”
“not too tight”
“Good value for price”
“Comfortable fit”
“Excellent safety eyewear for landscape crew”
“love the color”
“The frame is surprisingly lightweight”
“Very durable protection”
“Style is cute”
“Product as advertised”
What buyers complain about
“Kind of small”
“Broken easily”
“cheaper quality”
“too high priced for how long these last”
“Pretty uncomfortable”
“do not look like photo”
“The tint looks dark”
“He said he didnt like the feel of the material”
“it makes it so frustrating to be unable to see”
“they feel like they are one minor inconvenience from falling apart”
Top return reasons
Common questions
- Is kleenguard profitable to sell on Amazon United States?
- The niche generates $73K/yr across 45 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the kleenguard niche?
- 26 brands and 119 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in kleenguard?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.2%.
- When does demand for kleenguard peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.0× the quietest.
- What does it cost to enter the kleenguard niche?
- Listings span $8.15–$126.04; the average listing price is $26.13 (sweet spot $15–$100). The average incumbent carries 2,684 reviews — the moat a new listing must climb.