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Kleenguard

Maybe

Products sell for $26.13 on average, inside the sweet spot. But shoppers spend only $73K a year here, so Kleenguard is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$73K/yr64K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
36%top-5 click share · 26 brands · 119 sellers

Flapen Score

Kleenguard against its category

The dotted line is the Tools & Home Improvement average. Past it, Kleenguard is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kleenguard market on Amazon at a glance

Shoppers on Amazon United States searched for Kleenguard 64K times last year and spent an estimated $73K. The top 5 brands take 69% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
4.4%
Market size, estimated
$73Ka year
Peak month
May3.0× the quietest month
Top search term
safety sunglasses for women22K searches a year

02 · Price

A sale here is worth $26.13.

Listings sell for $26.13 on average, from $8.15 to $126.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.13 that is $0 to $3K a year per listing.

Average price
$26.13inside the $15 to $100 sweet spot
Price range
$8.15–$126.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #166 within Eye Protection. It carries 2,684 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#166in Eye Protection
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,684per listing
Listings tracked
45

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Kleenguard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$2K$4K$7K$9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

119

Top-5 brand share

69%

Top 20: 96%

Top-5 click share

36%

Top 20: 77%

Open market

27%

  • KLEENGUARD36%
  • MAGID16%
  • RIVBOS7%
  • Ergodyne6%
  • Aceoptics4%
  • Gateway Safety4%

Demand

Kleenguard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.0×

Search terms

Top Kleenguard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • safety sunglasses for women22K/yr
  • maverick safety glasses12K/yr
  • kleenguard safety glasses15K/yr
  • womens safety sunglasses7K/yr
  • kg maverick safety glasses5K/yr
  • kleenguard3K/yr

Reviews and returns

What reviews say buyers love and hate about Kleenguard

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Kind of small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kleenguard questions

Answered from the same tracked data.