Is Kitchen Countertop Peel and Stick profitable to sell on Amazon United States?

Flapen scores Kitchen Countertop Peel and Stick 49 out of 100 on Amazon United States, a Fail. Shoppers spend $78K a year across 54 tracked products. Amazon counts 1 of the 7 products launched in the last year as successful launches. Search demand grew +5.0% in the last 90 days.

How competitive is the Kitchen Countertop Peel and Stick niche on Amazon United States?

29 brands and 33 sellers compete in Kitchen Countertop Peel and Stick on Amazon United States. The top 5 Kitchen Countertop Peel and Stick products take 36% of clicks, and the top 5 brands take 63%.

What do buyers complain about in Kitchen Countertop Peel and Stick?

Kitchen Countertop Peel and Stick buyers on Amazon United States complain most about Adhesion/Stickiness, Quality-Overall, and Ease Of Use. Returns run at 3.3% of orders.

When does demand for Kitchen Countertop Peel and Stick peak?

Search demand for Kitchen Countertop Peel and Stick on Amazon United States peaks in Jan–Sep–Oct–Nov, and the busiest month runs 2.8× the quietest.

What does it cost to enter the Kitchen Countertop Peel and Stick niche?

Kitchen Countertop Peel and Stick sells for $26.95 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.49 to $150.39. The average product has 7,167 reviews, the count a new listing must catch up to.

Kitchen Countertop Peel and Stick

Fail

Buyers convert on only 0.8% of searches, so Kitchen Countertop Peel and Stick is a Fail.

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $78K/yr345K searches / yr
90-day growth: +5.0%search demand this quarter
Competition: 36%top-5 click share · 29 brands · 33 sellers

Flapen Score

Kitchen Countertop Peel and Stick against its category

The dotted line is the Tools & Home Improvement average. Past it, Kitchen Countertop Peel and Stick is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Kitchen Countertop Peel and Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Kitchen Countertop Peel and Stick 345K times last year and spent an estimated $78K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months: 345K
Growth, 90 days vs prior 90: +5.0%
Conversion, latest week: 0.8%
Market size, estimated: $78Ka year
Peak month: September2.8× the quietest month
Top search term: laminate countertop sheets38K searches a year

02 · Price

A sale here is worth $26.95.

Listings sell for $26.95 on average, from $5.49 to $150.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $26.95 that is $0 to $3K a year per listing.

Average price: $26.95inside the $15 to $100 sweet spot
Price range: $5.49–$150.39
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #325 within Wallpaper & Wallpapering Supplies. It carries 7,167 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #325in Wallpaper & Wallpapering Supplies
Average rating: 4.28 starsAmazon United States average 4.42 stars
Average reviews: 7,167per listing
Listings tracked: 54

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 1Amazon's first-year sales bar
Average brand age: 41 months

Products