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Kirby Light

Fail

Shoppers spend only $14K a year here, so Kirby Light is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$14K/yr27K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
80%top-5 click share · 12 brands · 45 sellers

Flapen Score

Kirby Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Kirby Light is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kirby Light market on Amazon at a glance

Shoppers on Amazon United States searched for Kirby Light 27K times last year and spent an estimated $14K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
1.9%
Market size, estimated
$14Ka year
Peak month
December4.3× the quietest month
Top search term
kirby light9K searches a year

02 · Price

A sale here is worth $26.66.

Listings sell for $26.66 on average, from $12.90 to $41.14. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $26.66 that is $0 to $3K a year per listing.

Average price
$26.66inside the $15 to $100 sweet spot
Price range
$12.90–$41.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #2,222 within Novelty Lighting. It carries 346 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
13.3%
Average rank
#2,222in Novelty Lighting
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
346per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kirby Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

$0$1K$3K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

45

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

13%

  • SHINEMYWAY25%
  • RXXXTRXQ20%
  • Arrucoly18%
  • moweek14%
  • ToziDiik6%
  • Little Buddy4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Kirby Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Kirby Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kirby light9K/yr
  • kirby lamp7K/yr
  • kirby neon sign6K/yr
  • kirby night light3K/yr
  • kirby neon light2K/yr

Reviews and returns

What reviews say buyers love and hate about Kirby Light

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brightness/Shine/Glow”
50%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kirby Light questions

Answered from the same tracked data.