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Kimberly Clark N95 Mask

Fail

Shoppers spend only $57K a year here, so Kimberly Clark N95 Mask is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$57K/yr69K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
45%top-5 click share · 20 brands · 61 sellers

Flapen Score

Kimberly Clark N95 Mask against its category

The dotted line is the Tools & Home Improvement average. Past it, Kimberly Clark N95 Mask is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kimberly Clark N95 Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Kimberly Clark N95 Mask 69K times last year and spent an estimated $57K. The top 5 brands take 78% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
5.8%
Market size, estimated
$57Ka year
Peak month
January1.8× the quietest month
Top search term
halyard face mask15K searches a year

02 · Price

A sale here is worth $14.21.

Listings sell for $14.21 on average, from $5.88 to $42.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.21 that is $1K to $4K a year per listing.

Average price
$14.21under the $15 to $100 sweet spot
Price range
$5.88–$42.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #74 within Masks & Respirators. It carries 8,691 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.2%
Average rank
#74in Masks & Respirators
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
8,691per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Kimberly Clark N95 Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$9K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

61

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

45%

Top 20: 82%

Open market

18%

  • HALYARD50%
  • Hygenix12%
  • JMU8%
  • FriCARE4%
  • Cranberry USA4%
  • Litepak4%

Demand

Kimberly Clark N95 Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Kimberly Clark N95 Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halyard face mask15K/yr
  • level 3 mask9K/yr
  • level 3 masks7K/yr
  • astm level 3 mask7K/yr
  • level 3 masks medical grade7K/yr
  • halyard mask5K/yr
  • halyard fluidshield level 39K/yr
  • level 3 face mask4K/yr
  • face masks made in usa4K/yr
  • surgical masks made in usa3K/yr

Reviews and returns

What reviews say buyers love and hate about Kimberly Clark N95 Mask

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Too small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kimberly Clark N95 Mask questions

Answered from the same tracked data.