kilz upshot ceiling spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.03avg listing price — sweet spot $15–$100
Price range
Great$9.03–$39.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,417.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$126K$126K/yr · 59K searches
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kilz upshot ceiling spray is a $126K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
kilz upshot ceiling spray market data
- Units sold / yr
- 6K–8K
- avg 1,250–1,500/product
- Revenue / yr
- $120K–$160K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #246
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Zinsser72%
- INSTAGONE14%
- Brodi7%
- KILZ7%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.4×
Top kilz upshot ceiling spray search terms
- ceiling spray paint8K/yr
- ceiling water leak stain remover4K/yr
- ceiling tile paint7K/yr
- ceiling spray for water stains5K/yr
- ceiling water stain remover5K/yr
- ceiling stain remover3K/yr
- ceiling paint spray6K/yr
- upshot ceiling spray4K/yr
- zinsser cover up ceiling spray4K/yr
- ceiling water stain remover spray3K/yr
Top kilz upshot ceiling spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZINSSER 03688 Covers Up Stain Sealing Ceiling Paint White
Zinsser$9.874.5★6,612 rev
INSTAGONE Stain Remover - TRIAL PACK (1 Pack + 24oz Spray Bottle) - Just Add Water - Indoor/Outdoor Ceiling Wall Bathroom Roof PVC Fence Patio & More
INSTAGONE$15.843.7★69 rev
Zinsser Ceiling Acrylic Paint & Primer in One 13 oz Flat White
Zinsser$9.034.4★696 rev
Renew Ceiling Tile Spray Paint Commercial-Grade Conceals Water & Smoke Stains Fire-Retardant Preserves Acoustics (Pack of 1)
Brodi$29.344.1★38 rev
Masterchem Industries 10007 KILZ Up Shot Sealer 10 oz.
KILZ$16.874.6★478 rev
Newest
by launch dateINSTAGONE Stain Remover - TRIAL PACK (1 Pack + 24oz Spray Bottle) - Just Add Water - Indoor/Outdoor Ceiling Wall Bathroom Roof PVC Fence Patio & More
INSTAGONE$15.8469 rev
Renew Ceiling Tile Spray Paint Commercial-Grade Conceals Water & Smoke Stains Fire-Retardant Preserves Acoustics (Pack of 1)
Brodi$29.3438 rev
Zinnser 03688 Covers Up Stain Sealing Ceiling Paint White 13 Ounce (Pack of 6)
Zinsser$39.246,612 rev
Zinsser Ceiling Acrylic Paint & Primer in One 13 oz Flat White
Zinsser$9.03696 rev
ZINSSER 03688 Covers Up Stain Sealing Ceiling Paint White
Zinsser$9.876,612 rev
Trending
90-day click momentumZinnser 03688 Covers Up Stain Sealing Ceiling Paint White 13 Ounce (Pack of 6)
Zinsser$39.244.5★
INSTAGONE Stain Remover - TRIAL PACK (1 Pack + 24oz Spray Bottle) - Just Add Water - Indoor/Outdoor Ceiling Wall Bathroom Roof PVC Fence Patio & More
INSTAGONE$15.843.7★
ZINSSER 03688 Covers Up Stain Sealing Ceiling Paint White
Zinsser$9.874.5★
Renew Ceiling Tile Spray Paint Commercial-Grade Conceals Water & Smoke Stains Fire-Retardant Preserves Acoustics (Pack of 1)
Brodi$29.344.1★
Masterchem Industries 10007 KILZ Up Shot Sealer 10 oz.
KILZ$16.874.6★
What buyers say about kilz upshot ceiling spray
What buyers praise and complain about, mined from review topics.What buyers love
“Quick and easy”
“It works as advertised”
“Great Product”
“Does it's job”
“It was easy to paint ceiling”
“Covered the stains”
“Good price”
“which makes it super easy to spray on the ceiling”
“Good stuff that actually covers”
“nice application and color match”
What buyers complain about
“This causes paint to go in different directions”
“Did not even come close to removing water stains”
“Did not work”
“no spray nozzle”
“Too gray or dark”
“Some odor,”
“Messy and no way that”
“pretty expensive hence the 4 stars”
“Didnt stay on long”
“is very difficult to get off”
Common questions
- Is kilz upshot ceiling spray profitable to sell on Amazon United States?
- The niche generates $126K/yr across 6 tracked products. 90-day search growth is -2.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the kilz upshot ceiling spray niche?
- 4 brands and 62 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kilz upshot ceiling spray?
- Top complaints mined from reviews: Paint Quality, Stain Resistance, Functionality-Overall. The return rate is 0.0%.
- When does demand for kilz upshot ceiling spray peak?
- Demand peaks in Apr–May; the busiest month runs 2.4× the quietest.
- What does it cost to enter the kilz upshot ceiling spray niche?
- Listings span $9.03–$39.24; the average listing price is $20.03 (sweet spot $15–$100). The average incumbent carries 2,418 reviews — the moat a new listing must climb.