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Kilz Upshot Ceiling Spray

Fail

The top 5 brands take 100% of clicks, so Kilz Upshot Ceiling Spray is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$126K/yr59K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
97%top-5 click share · 4 brands · 62 sellers

Flapen Score

Kilz Upshot Ceiling Spray against its category

The dotted line is the Tools & Home Improvement average. Past it, Kilz Upshot Ceiling Spray is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kilz Upshot Ceiling Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Kilz Upshot Ceiling Spray 59K times last year and spent an estimated $126K. All 4 brands take every click. Demand peaks in Apr–May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
10.7%
Market size, estimated
$126Ka year
Peak month
May2.4× the quietest month
Top search term
ceiling spray paint8K searches a year

02 · Price

A sale here is worth $20.03.

Listings sell for $20.03 on average, from $9.03 to $39.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At $20.03 that is $25K to $30K a year per listing.

Average price
$20.03inside the $15 to $100 sweet spot
Price range
$9.03–$39.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,250–1,500
Revenue per listing a year
$25K–$30K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #246 within Paint & Primer. It carries 2,418 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#246in Paint & Primer
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
2,418per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Kilz Upshot Ceiling Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

$0$19K$38K$57K$76K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Zinsser72%
  • INSTAGONE14%
  • Brodi7%
  • KILZ7%
  • Open — no brand owns it (0%)

Demand

Kilz Upshot Ceiling Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.4×

Search terms

Top Kilz Upshot Ceiling Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ceiling spray paint8K/yr
  • ceiling water leak stain remover4K/yr
  • ceiling tile paint7K/yr
  • ceiling spray for water stains5K/yr
  • ceiling water stain remover5K/yr
  • ceiling stain remover3K/yr
  • ceiling paint spray6K/yr
  • upshot ceiling spray4K/yr
  • zinsser cover up ceiling spray4K/yr
  • ceiling water stain remover spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Kilz Upshot Ceiling Spray

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Paint Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“This causes paint to go in different directions”
A buyer, on “Paint Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Kilz Upshot Ceiling Spray questions

Answered from the same tracked data.