Is kilz spray paint profitable to sell on Amazon United States?

The niche generates $188K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the kilz spray paint niche?

10 brands and 101 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in kilz spray paint?

Top complaints mined from reviews: Functionality-Overall, Smell, Leak-Proof. The return rate is 0.9%.

When does demand for kilz spray paint peak?

Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the kilz spray paint niche?

Listings span $6.47–$161.73; the average listing price is $29.08 (sweet spot $15–$100). The average incumbent carries 2,944 reviews — the moat a new listing must climb.

kilz spray paint

Worth a look

Shows low returns (0.9%), but a concentrated shelf (top 5 take 69% of clicks) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.08

avg listing price — sweet spot $15–$100

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.47–$161.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+19.1%

90-day search growth — must beat 0% to launch

Market size

Okay$188K

$188K/yr · 76K searches

Review moat

Okay2,944.41

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

According to Flapen's Amazon United States niche tracking, kilz spray paint is a $188K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

kilz spray paint market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $174K–$233K; units × avg price
Conversion rate: 8.5%
Avg BSR: #56
Page quality: 0%
Prime: 71%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 81 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

101

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

KILZ38%
Zinsser21%
Masterchem Industries21%
FixtureDisplays6%
30 SECONDS3%
Rust-Oleum3%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.1% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Open Trend

Top kilz spray paint search terms

kilz mold and mildew spray20K/yr +25.0%7.5% conv.
kilz spray paint34K/yr +5.8%6.7% conv.
kilz spray9K/yr +48.6%6.0% conv.
kilz primer spray6K/yr +9.5%6.7% conv.
kilz spray primer4K/yr +54.8%6.7% conv.
kilz spray paint mold and mildew3K/yr -8.8%7.5% conv.

All search terms

Top kilz spray paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kilz 10444 Odorless Primer White 13-oz. Aerosol - Quantity 1

Masterchem Industries$10.734.7★315 rev

Masterchem Industries 10007 KILZ Up Shot Sealer 10 oz.

KILZ$16.874.6★478 rev

KILZ Original PRIMER13OZ (Pack of 6)

KILZ$48.574.7★310 rev

ZINSSER 03688 Covers Up Stain Sealing Ceiling Paint White

Zinsser$9.874.5★6,612 rev

1PK 10004 13oz Kilz Original Aerosol Interior Primer LANC-3896-NF

FixtureDisplays$19.825.0★6 rev

Newest

by launch date

KILZ Original Oil-Based Primer Spray White Flat 13 oz Aerosol (24 Pack) Interior Stain Blocking Primer Sealer Paint Prep Spray for Wood Drywall Masonry & Metal

Factory Hardware Store$161.730 rev

3mo ago

30 SECONDS Pro Mold and Mildew Stain Remover | Scrub Free | Brighter Results Instantly | Ready To Use | 32 Fl. Oz.

30 SECONDS$16.875,870 rev

2y ago

KILZ ORIGINAL PRIMER13OZ

KILZ$89.4359 rev

4y ago

Rust-Oleum Zinsser 287512 Molding Blocking Spray Primer 13 oz White

Zinsser$12.864,434 rev

5y ago

Concrobium Mold Control 32 oz Spray Eliminates & Prevents Mold EPA-Registered Bleach-Free Odorless VOC-Free

Concrobium$13.352,239 rev

6y ago

What buyers say about kilz spray paint

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency15%

“Works perfectly”

Ease Of Cleaning14%

“Cleans well”

Quality-Overall14%

“EXCELLENT PRODUCT”

Advertised Vs Actual Product12%

“Exactly as advertised”

Ease Of Use6%

“Easy and fast to use”

Smell5%

“smells great too”

Value For Money4%

“Worth every penny”

Spray/Flow4%

“Its spray ability was good”

Strength1%

“RMR-86 is quite powerful”

Product Condition1%

“just like new”

What buyers complain about

Functionality-Overall17%

“No results”

Smell15%

“Extremely strong smell”

Leak-Proof9%

“Leaked everywhere”

Ease Of Cleaning7%

“I just couldn't get it clean”

Stain Resistance6%

“I had some really bad staining”

Value For Money5%

“Waste of money”

Spray/Flow3%

“Doesn't spray properly”

Advertised Vs Actual Product2%

“not as advertised”

Paint Quality2%

“paint gets everywhere”

Color2%

“Lots of little grey and black marks”

Top return reasons

Leak-Proof41%

Functionality-Overall14%

Stain Resistance8%

Advertised Vs Actual Product7%

Smell5%

Paint Quality3%

Value For Money3%