Is Kilz Spray Paint profitable to sell on Amazon United States?

Flapen scores Kilz Spray Paint 50 out of 100 on Amazon United States, a Maybe. Shoppers spend $188K a year across 17 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +19.1% in the last 90 days.

How competitive is the Kilz Spray Paint niche on Amazon United States?

10 brands and 101 sellers compete in Kilz Spray Paint on Amazon United States. The top 5 Kilz Spray Paint products take 69% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Kilz Spray Paint?

Kilz Spray Paint buyers on Amazon United States complain most about Functionality-Overall, Smell, and Leak-Proof. Returns run at 0.9% of orders.

When does demand for Kilz Spray Paint peak?

Search demand for Kilz Spray Paint on Amazon United States peaks in Aug–Sep, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Kilz Spray Paint niche?

Kilz Spray Paint sells for $29.08 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.47 to $161.73. The average product has 2,944 reviews, the count a new listing must catch up to.

Kilz Spray Paint

Maybe

Returns run at only 0.9% of orders. But the top 5 products take 69% of clicks, so Kilz Spray Paint is a Maybe.

Flapen Score: 50
50 / 100Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size: $188K/yr76K searches / yr
90-day growth: +19.1%search demand this quarter
Competition: 69%top-5 click share · 10 brands · 101 sellers

Flapen Score

Kilz Spray Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Kilz Spray Paint is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Kilz Spray Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Kilz Spray Paint 76K times last year and spent an estimated $188K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months: 76K
Growth, 90 days vs prior 90: +19.1%
Conversion, latest week: 8.5%
Market size, estimated: $188Ka year
Peak month: August1.9× the quietest month
Top search term: kilz mold and mildew spray20K searches a year

02 · Price

A sale here is worth $29.08.

Listings sell for $29.08 on average, from $6.47 to $161.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $29.08 that is $15K to $22K a year per listing.

Average price: $29.08inside the $15 to $100 sweet spot
Price range: $6.47–$161.73
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 500–750
Revenue per listing a year: $15K–$22K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Paint & Primer. It carries 2,944 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 76%
Prime listings: 71%
Out of stock, average day: 0.0%
Average rank: #56in Paint & Primer
Average rating: 4.55 starsAmazon United States average 4.42 stars
Average reviews: 2,944per listing
Listings tracked: 17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 81 months

Products