kilz original primer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$38.98avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Growth
Good+41.7%90-day search growth — must beat 0% to launch
Review moat
Good1,154.29avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.09–$179.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$143K$143K/yr · 59K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kilz original primer is a $143K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
kilz original primer market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $117K–$156K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 82 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
101
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Zinsser78%
- KILZ10%
- Masterchem Industries7%
- FixtureDisplays5%
Top kilz original primer search terms
- oil based primer14K/yr
- zinsser cover stain primer9K/yr
- kilz original oil-based primer4K/yr
- kilz oil based primer6K/yr
- kilz original5K/yr
- oil based primer for wood5K/yr
- zinsser cover stain3K/yr
- kilz original primer5K/yr
- oil primer4K/yr
- cover stain primer3K/yr
Top kilz original primer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
qt Zinsser 03504 White Zinsser Cover-Stain Oil-Based Stain Blocker 450 VOC
Zinsser$17.934.5★505 rev
Zinsser 3608 Cover Stain Oil Base Primer Spray 13 oz White
Zinsser$8.094.6★643 rev
1 Quart Bulls Eye 1-2-3 Primer Sealer Stain Killer
Zinsser$11.064.6★3,640 rev
KILZ Original White Flat Oil-Based Primer 1 Gal. - Total Qty: 4
Masterchem Industries$179.734.7★5 rev
ZINSSER 03688 Covers Up Stain Sealing Ceiling Paint White
Zinsser$9.874.5★6,612 rev
Newest
by launch date
KILZ Original PRIMER13OZ (Pack of 6)
KILZ$48.57310 rev
Rust-Oleum 3504 Zinsser Cover Stain Oil Based Primer White 6 Can of Paint
Zinsser$47.42505 rev
![Quart Kilz Original Interior Oil Based Sealer-Primer-Stainblocker [Set of 6]6](https://m.media-amazon.com/images/I/51SooP6TsZL.jpg)
Quart Kilz Original Interior Oil Based Sealer-Primer-Stainblocker [Set of 6]6
KILZ$107.6518 rev
Zinsser 286258 Bulls Eye 1-2-3 All Surface Primer Quart Gray
Zinsser$13.282,290 rev
KILZ Original White Flat Oil-Based Primer 1 Gal. - Total Qty: 4
Masterchem Industries$179.735 rev
Trending
90-day click momentum
Zinsser Peel Stop Triple Thick High Build Binding Primer
Zinsser$13.174.1★
Zinsser 286258 Bulls Eye 1-2-3 All Surface Primer Quart Gray
Zinsser$13.284.6★
Kilz Original Interior Oil-Based Primer/Sealer 1 Quart
FixtureDisplays$31.414.0★
1 Quart Bulls Eye 1-2-3 Primer Sealer Stain Killer
Zinsser$11.064.6★
1PK 10004 13oz Kilz Original Aerosol Interior Primer LANC-3896-NF
FixtureDisplays$19.825.0★
What buyers say about kilz original primer
What buyers praise and complain about, mined from review topics.What buyers love
“Covers well”
“Works exactly as intended”
“Overall, really good primer”
“Easy to use”
“It was easy to paint ceiling”
“Does it's job”
“Very strong smell even though it says odor control”
“It is very affordable”
“Covered the stains”
“Im so glad that it comes in this color”
What buyers complain about
“paint gets everywhere”
“Expensive”
“Only thing is that its thick so it runs out quicker than Id like for the price”
“Didnt work”
“it just didn't seem to have good coverage”
“Im afraid to open it right now”
“so maybe manufacturing error”
“This product is inferior”
“all hardened in the can”
“Didnt stay on long”
Top return reasons
Common questions
- Is kilz original primer profitable to sell on Amazon United States?
- The niche generates $143K/yr across 14 tracked products. 90-day search growth is +41.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the kilz original primer niche?
- 4 brands and 101 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kilz original primer?
- Top complaints mined from reviews: Paint Quality, Value For Money, Thickness. The return rate is 1.0%.
- What does it cost to enter the kilz original primer niche?
- Listings span $8.09–$179.73; the average listing price is $38.98 (sweet spot $15–$100). The average incumbent carries 1,154 reviews — the moat a new listing must climb.