Kilz Original Primer

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months

59K

Growth, 90 days vs prior 90

+41.7%

Conversion, latest week

6.2%

Market size, estimated

$143Ka year

Top search term

oil based primer14K searches a year

Listings sell for $38.98 on average, from $8.09 to $179.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $38.98 that is $10K to $19K a year per listing.

Average price

$38.98inside the $15 to $100 sweet spot

Price range

$8.09–$179.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$10K–$19K

Returns

1.0%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Paint & Primer. It carries 1,154 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

64%

Out of stock, average day

0.0%

Average rank

#82in Paint & Primer

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

1,154per listing

Listings tracked

14

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

82 months