Kids Tape Measure
FailDemand is soft, at -16.8% this quarter, so Kids Tape Measure is a Fail.
- Flapen Score
- 47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 4847
- Market size
- $304K/yr348K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 19 sellers
Flapen Score
Kids Tape Measure against its category
The dotted line is the Tools & Home Improvement average. Past it, Kids Tape Measure is stronger. Inside it, weaker.
Market
The Kids Tape Measure market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Tape Measure 348K times last year and spent an estimated $304K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $304K a year.
- Searches, last 12 months
- 348K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $304Ka year
- Peak month
- December6.4× the quietest month
- Top search term
- kids tape measure114K searches a year
02 · Price
A sale here is worth $12.16.
Listings sell for $12.16 on average, from $4.38 to $26.61. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $12.16 that is $9K to $12K a year per listing.
- Average price
- $12.16under the $15 to $100 sweet spot
- Price range
- $4.38–$26.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $9K–$12K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #192 within Measuring & Layout Tools. It carries 1,157 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #192in Measuring & Layout Tools
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,157per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Kids Tape Measure products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Learning Resources Simple Tape Measure - Kids Construction Toys Preschool Activities Pretend Play for Toddlers Height Measurement Counting Tool Fine Motor Skills Homeschool
- Price
- $13.38
- Rating
- 4.3/5
- Reviews
- 4,482
- Age
- 13y ago
Measuring Tape Retractable Tape Measure Wind Up Tape Measure Easy Wind- Up - Easy to Read Body Measuring Tape Soft PVC with Inch & CM Scale Educational Pretend Play Tool for Boys Girls Age 3+
- Price
- $13.42
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 4y ago
Learning Resources Pretend Play 3 Long Tape Measure - Kids Construction Toys Preschool Activities Pretend Play For Toddlers Height Measurement Counting Tool Fine Motor Skills Homeschool
- Price
- $9.61
- Rating
- 4.5/5
- Reviews
- 4,451
- Age
- 19y ago
Handy Famm Kids Tape Measure 8ft Blue Bird Retractable Measuring Tape with Level & Protractor STEM Montessori Tool Toddler Safe Gift for Boys & Girls Ages 3+
- Price
- $12.48
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 3y ago
PLAYPARTY 8ft Kids Tape Measure STEM Educational Tool for Kids 3+ Green
- Price
- $11.60
- Rating
- 4.4/5
- Reviews
- 548
- Age
- 10mo ago
Trending
90-day click momentum
2Pack Kids Measuring Tape Retractable Tape Measure with Inch&Centimeter Kids Measuring Ages 3+ Retractable Toy 3. 3ft Construction Toy Back to School for Toddlers Height Measurement Counting Tool
- Price
- $18.26
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
SEWACC Kids Tape Measure Toy Retractable Lightweight Measuring Tape with Inch and Metric Markings Dual-Sided for Learning and Play
- Price
- $11.40
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Kids Tool Set MAGIC4U 52PCS Toddler Tool Set with Electric Drill Toy & Kids Tape Measure Pretend Play Construction Toys Costume with Tool Belt for Boy Girls Age 3-8
- Price
- $26.61
- Rating
- 4.4/5
- Reviews
- 796
- Age
- 1y ago
3 Pcs Small Measuring Tape Kids Measuring Tape 3Ft Retractable Pocket Measurement Tapes Metric/Inch Keychain Tapes Measure Easy Read
- Price
- $5.83
- Rating
- 3.8/5
- Reviews
- 38
- Age
- 2y ago
Measuring Tape Retractable Tape Measure Wind Up Tape Measure Easy Wind- Up - Easy to Read Body Measuring Tape Soft PVC with Inch & CM Scale Educational Pretend Play Tool for Boys Girls Age 3+
- Price
- $13.42
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 4y ago
Newest
by launch date2Pack Kids Measuring Tape Retractable Tape Measure with Inch&Centimeter Kids Measuring Ages 3+ Retractable Toy 3. 3ft Construction Toy Back to School for Toddlers Height Measurement Counting Tool
- Price
- $18.26
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Handy Famm Roscoe the Dog Kids Tape Measure 4-in-1 Retractable Measuring Tape with Level Angle Finder & Eraser Ears Montessori STEM Toy Toddler Safe Real Tool Gift for Ages 3+
- Price
- $14.58
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 9mo ago
PLAYPARTY 8ft Kids Tape Measure STEM Educational Tool for Kids 3+ Green
- Price
- $11.60
- Rating
- 4.4/5
- Reviews
- 548
- Age
- 10mo ago
PLAYPARTY 8ft Kids Tape Measure STEM Educational Tool for Kids 3+ Blue
- Price
- $11.08
- Rating
- 4.4/5
- Reviews
- 548
- Age
- 10mo ago
SEWACC Kids Tape Measure Toy Retractable Lightweight Measuring Tape with Inch and Metric Markings Dual-Sided for Learning and Play
- Price
- $11.40
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
19
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
11%
- Learning Resources33%
- Handy Famm22%
- Homoyoyo16%
- PLAYPARTY10%
- CRAFTSMAN6%
- BUSHIBU4%
- Open — no brand owns it (6 brands, 11%)
Demand
Kids Tape Measure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.4×
Search terms
Top Kids Tape Measure search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids tape measure114K/yr
- kids measuring tape68K/yr
- tape measure for kids19K/yr
- measuring tape for kids15K/yr
- toddler tape measure24K/yr
- toy tape measure10K/yr
- kid tape measure14K/yr
- toddler measuring tape14K/yr
- kids tape measure retractable10K/yr
- toy tape measure for toddlers11K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Tape Measure
We read the reviews and the return reasons for every product selling here.
“broke immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Tape Measure questions
Answered from the same tracked data.