Kids Safe

Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $345K a year.

Searches, last 12 months

585K

Growth, 90 days vs prior 90

-13.5%

Conversion, latest week

2.6%

Market size, estimated

$345Ka year

Peak month

December4.3× the quietest month

Top search term

kids safe189K searches a year

Listings sell for $22.31 on average, from $13.11 to $34.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $22.31 that is $6K to $11K a year per listing.

Average price

$22.31inside the $15 to $100 sweet spot

Price range

$13.11–$34.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

2.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #66 within Safes & Safe Accessories. It carries 5,223 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

4.2%

Average rank

#66in Safes & Safe Accessories

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

5,223per listing

Listings tracked

38

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months