Kids Mailbox
FailDemand is soft, at -21.9% this quarter, so Kids Mailbox is a Fail.
- Flapen Score
- 44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 4844
- Market size
- $106K/yr303K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 53%top-5 click share · 17 brands · 82 sellers
Flapen Score
Kids Mailbox against its category
The dotted line is the Tools & Home Improvement average. Past it, Kids Mailbox is stronger. Inside it, weaker.
Market
The Kids Mailbox market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Mailbox 303K times last year and spent an estimated $106K. The top 5 brands take 69% of clicks. Demand peaks in Feb–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.
- Searches, last 12 months
- 303K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $106Ka year
- Peak month
- February2.6× the quietest month
- Top search term
- small mailbox44K searches a year
02 · Price
A sale here is worth $19.10.
Listings sell for $19.10 on average, from $9.09 to $51.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.10 that is $2K to $5K a year per listing.
- Average price
- $19.10inside the $15 to $100 sweet spot
- Price range
- $9.09–$51.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,027 within Mailboxes & Accessories. It carries 676 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 97%
- Out of stock, average day
- 0.8%
- Average rank
- #1,027in Mailboxes & Accessories
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 676per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 3 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Kids Mailbox products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mini Mailbox 6 x 4 Inch Small White Tin Mailboxe Present Mail Box Decor Outdoor Indoor Role Playing Mail House
- Price
- $9.45
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 8mo ago

Melissa & Doug My Own Wooden Mailbox Activity Set and Educational Toy
- Price
- $17.93
- Rating
- 4.7/5
- Reviews
- 2,399
- Age
- 15y ago

4Es Novelty Mini 5 Valentines Mailbox for Kids - Tin Plate Tiny Mailbox Valentines Day Card Box for Classroom Exchange Miniature Toy for Pretend Play DIY Valentines Crafts for Kids
- Price
- $10.49
- Rating
- 3.8/5
- Reviews
- 172
- Age
- 2y ago

ARCHITECTURAL MAILBOXES Townhouse Galvanized Steel Wall-Mount Mailbox Black Small
- Price
- $14.86
- Rating
- 4.6/5
- Reviews
- 1,584
- Age
- 3y ago

Learning Resources Alphabet Learning Mailbox - Montessori Toddler Toys ABC Letter Tracing Writing Practice Manipulatives for Preschoolers Gifts for Boys and Girls Pretend Play Fine Motor
- Price
- $14.49
- Rating
- 4.6/5
- Reviews
- 456
- Age
- 2y ago
Trending
90-day click momentum
Tandefio 1 Pack 5 x 3 Tinplate Mailbox Toy Mini Tin Small Decorative Tiny Mailbox DIY Craft Gift for Boys and Girls Greeting Card Classroom Party Prize Supply (Pink)
- Price
- $11.95
- Rating
- 4.1/5
- Reviews
- 149
- Age
- 6mo ago

Tandefio 1 Pack 5 x 3 Tinplate Mailbox Toy Mini Tin Small Decorative Tiny Mailbox DIY Craft Gift for Boys and Girls Greeting Card Classroom Party Prize Supply (Cyan)
- Price
- $9.72
- Rating
- 4.1/5
- Reviews
- 149
- Age
- 6mo ago

Architectural Mailboxes Windsor Plastic Wall Mount Mailbox White Small
- Price
- $18.76
- Rating
- 4.0/5
- Reviews
- 550
- Age
- 3y ago

BrightRow Unfinished Wood Letter/Mail Box DIY Back to School Mailbox for Post Mount Fully Assembled DIY Mailboxes for Gift Letters Card Paintable & Stainable Holiday Decor
- Price
- $25.56
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

JULEASEL Woodland Fairy Mailbox w/Fake Moss Roof Magical Wooden Post Box Set w/ 30 Fairies Letters Envelopes Fairyland Map & Mushrooms Enchanting Fairy Garden Decor & Pretend Play Gift
- Price
- $17.53
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 9mo ago
Newest
by launch date
Tandefio 1 Pack 5 x 3 Tinplate Mailbox Toy Mini Tin Small Decorative Tiny Mailbox DIY Craft Gift for Boys and Girls Greeting Card Classroom Party Prize Supply (Pink)
- Price
- $11.95
- Rating
- 4.1/5
- Reviews
- 149
- Age
- 6mo ago

Tandefio 1 Pack 5 x 3 Tinplate Mailbox Toy Mini Tin Small Decorative Tiny Mailbox DIY Craft Gift for Boys and Girls Greeting Card Classroom Party Prize Supply (Cyan)
- Price
- $9.72
- Rating
- 4.1/5
- Reviews
- 149
- Age
- 6mo ago

BrightRow Unfinished Wood Letter/Mail Box DIY Back to School Mailbox for Post Mount Fully Assembled DIY Mailboxes for Gift Letters Card Paintable & Stainable Holiday Decor
- Price
- $25.56
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

Libima Felt Mailbox with Envelopes Kids Valentine Mailbox Toy Mail Bag Gift Box Letter Greeting Cards Carrier 10 x 8 Inches for Boys Girls for Preschool Classroom Pretend Postman Mailman(Blue)
- Price
- $18.79
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 8mo ago

Uniclife Wall Mount Mailboxes for Outside Small Black Mailbox
- Price
- $18.50
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
82
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
53%
Top 20: 90%
Open market
24%
- Xeehwb17%
- Melissa & Doug17%
- ARCHITECTURAL MAILBOXES17%
- 4E's Novelty9%
- Tandefio8%
- TOPPERFUN7%
Demand
Kids Mailbox search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Kids Mailbox search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small mailbox44K/yr
- mini mailbox42K/yr
- kids mailbox42K/yr
- toy mailbox27K/yr
- kids mailbox for playhouse8K/yr
- mailbox for kids20K/yr
- mini mailbox for cards8K/yr
- playhouse mailbox7K/yr
- cardboard mailbox16K/yr
- play mailbox11K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Mailbox
We read the reviews and the return reasons for every product selling here.
“To small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Mailbox questions
Answered from the same tracked data.









