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Kids Lamp

Fail

Shoppers spend only $25K a year here, so Kids Lamp is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$25K/yr113K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
33%top-5 click share · 56 brands · 77 sellers

Flapen Score

Kids Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Kids Lamp is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Lamp 113K times last year and spent an estimated $25K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Aug–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
0.8%
Market size, estimated
$25Ka year
Peak month
August5.4× the quietest month
Top search term
boys lamps for bedrooms33K searches a year

02 · Price

A sale here is worth $25.94.

Listings sell for $25.94 on average, from $10.36 to $59.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.94 that is $0 to $3K a year per listing.

Average price
$25.94inside the $15 to $100 sweet spot
Price range
$10.36–$59.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #330 within Lamps & Shades. It carries 2,695 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#330in Lamps & Shades
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,695per listing
Listings tracked
76

04 · Newcomers

Amazon counts 12 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
12Amazon's first-year sales bar
Average brand age
33 months

Products

Top Kids Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$492$983$1K$2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 rising

Sellers

77

Top-5 brand share

48%

Top 20: 81%

Top-5 click share

33%

Top 20: 65%

Open market

47%

  • Fenmzee15%
  • Dicoool12%
  • Glooglitter8%
  • HERBESTBAY7%
  • aooshine6%
  • Lynnoland5%

Demand

Kids Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Kids Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys lamps for bedrooms33K/yr
  • lamps for boys bedroom14K/yr
  • boys bedroom lamp16K/yr
  • lamp for boys bedroom18K/yr
  • lamp for kids bedroom11K/yr
  • lamp for teen boys bedroom11K/yr
  • lamps for teen girls bedroom9K/yr
  • kids touch lamps for nightstand2K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Lamp

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Is small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kids Lamp questions

Answered from the same tracked data.