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Kidde Gas and Carbon Monoxide Detector

Fail

Shoppers spend only $20K a year here, so Kidde Gas and Carbon Monoxide Detector is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$20K/yr23K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
75%top-5 click share · 8 brands · 63 sellers

Flapen Score

Kidde Gas and Carbon Monoxide Detector against its category

The dotted line is the Tools & Home Improvement average. Past it, Kidde Gas and Carbon Monoxide Detector is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kidde Gas and Carbon Monoxide Detector market on Amazon at a glance

Shoppers on Amazon United States searched for Kidde Gas and Carbon Monoxide Detector 23K times last year and spent an estimated $20K. The top 5 brands take 93% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
2.2%
Market size, estimated
$20Ka year
Top search term
4 in 1 carbon monoxide detectors plug in6K searches a year

02 · Price

A sale here is worth $38.97.

Listings sell for $38.97 on average, from $20.99 to $64.83. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $38.97 that is $0 to $4K a year per listing.

Average price
$38.97inside the $15 to $100 sweet spot
Price range
$20.99–$64.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #25 within Fire Safety. It carries 5,152 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#25in Fire Safety
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
5,152per listing
Listings tracked
15

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for -9 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
-9 months

Products

Top Kidde Gas and Carbon Monoxide Detector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

$0$3K$6K$9K$12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

63

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • First Alert44%
  • Kidde36%
  • LSENLTY5%
  • Luyxcaze4%
  • VETOUCH3%
  • X-Sense3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Kidde Gas and Carbon Monoxide Detector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26Prime Day '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Kidde Gas and Carbon Monoxide Detector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4 in 1 carbon monoxide detectors plug in6K/yr
  • 4 in 1 carbon monoxide detector10K/yr
  • smoke gas and carbon monoxide detector4K/yr
  • first alert explosive gas and carbon monoxide alarm3K/yr

Reviews and returns

What reviews say buyers love and hate about Kidde Gas and Carbon Monoxide Detector

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Battery Life”
2.2%of orders come back
“battery went dead”
A buyer, on “Battery Life”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Kidde Gas and Carbon Monoxide Detector questions

Answered from the same tracked data.