Is keypad deadbolt profitable to sell on Amazon United States?

The niche generates $5.6M/yr across 90 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the keypad deadbolt niche?

16 brands and 136 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in keypad deadbolt?

Top complaints mined from reviews: Locking Mechanism, Quality-Overall, Durability. The return rate is 6.1% — above our launch gate.

When does demand for keypad deadbolt peak?

Demand peaks in Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the keypad deadbolt niche?

Listings span $15.68–$309.23; the average listing price is $85.39 (sweet spot $15–$100). The average incumbent carries 2,178 reviews — the moat a new listing must climb.

keypad deadbolt

Worth a look

Shows a $5.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$5.6M

$5.6M/yr · 2.0M searches

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great$85.39

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+14.4%

90-day search growth — must beat 0% to launch

Review moat

Okay2,177.63

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Price range

Okay$15.68–$309.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad6.1%

return rate — above 5% kills the launch gate

Brand share

Bad94%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, keypad deadbolt is a $5.6M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul. Verdict: Worth a look — 57/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

keypad deadbolt market data

Units sold / yr: 80K–100K; avg 750–1,000/product
Revenue / yr: $6.8M–$8.5M; units × avg price
Conversion rate: 3.2%
Avg BSR: #85
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.4%
Avg brand age: 46 months
Avg seller age: 140 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

136

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

25%

Top 20: 60%

Open market

Kwikset85%
Amazon Basics4%
Veise2%
PHILIPS2%
Cielsa Dawn1%
BESTTEN1%
Open — no brand owns it (10 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +14.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.1×

Open Trend

Top keypad deadbolt search terms

kwikset keyless entry door lock481K/yr +21.4%3.0% conv.
kwikset smart lock284K/yr +4.8%1.9% conv.
kwikset front door lock set193K/yr +13.4%2.2% conv.
front door handle and deadbolt set142K/yr +19.9%1.2% conv.
kwikset159K/yr +18.6%1.2% conv.
kwikset deadbolt153K/yr +7.9%5.5% conv.
door handle sets81K/yr +15.4%0.5% conv.
deadbolt and door knob set58K/yr +22.4%2.5% conv.
door knob and deadbolt set62K/yr +21.8%3.3% conv.
kwikset halo61K/yr +27.0%2.5% conv.

All search terms

Top keypad deadbolt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kwikset Powerbolt 250 10-Button Keypad Matte Black Transitional Electronic Deadbolt Door Lock Featuring Convenient Keyless Entry Customizable User Codes and Auto-Locking

Kwikset$63.694.2★2,170 rev

Kwikset Halo Wi-Fi Smart Lock Keyless Entry Front Door Touchscreen Deadbolt Matte Black Finish Grade AAA Certified UL Listed Easy Install No Hub App Control

Kwikset$177.403.9★7,339 rev

Kwikset Powerbolt 250 10-Button Keypad Satin Nickel Transitional Electronic Deadbolt Door Lock Featuring Convenient Keyless Entry Customizable User Codes and Auto-Locking

Kwikset$61.364.2★2,170 rev

Kwikset SmartCode 260 Keyless Entry Electronic Keypad Deadbolt Door Lock

Kwikset$83.334.4★1,196 rev

Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection

Kwikset$16.424.5★237 rev

Newest

by launch date

Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt

Kwikset$25.16237 rev

9mo ago

Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt

Kwikset$23.5262 rev

9mo ago

Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection

Kwikset$16.42237 rev

10mo ago

Kwikset Tylo Front Door Lock Handle and Deadbolt Set Entry Combo Pack Single Cylinder with Entry Door Knob Satin Nickel Pick Resistant SmartKey Security with Microban Protection

Kwikset$33.9864 rev

10mo ago

Kwikset Maven Front Door Lock Handle and Deadbolt Set Entry Handleset Round Exterior with Interior Door Knob Secure Locking Deadbolt Matte Black with Microban Protection

Kwikset$37.91365 rev

1y ago

What buyers say about keypad deadbolt

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation25%

“Easy Setup”

Locking Mechanism21%

“Lock works great”

Quality-Overall11%

“Quality is fair”

Value For Money7%

“they are affordable”

Ease Of Use5%

“It makes life so much easier”

Advertised Vs Actual Product3%

“As advertised”

Efficiency2%

“Works ok”

Instructions/User Manual/Troubleshooting2%

“Easy instructions”

Security2%

“extra security”

Design-Overall2%

“Very well built”

What buyers complain about

Locking Mechanism15%

“Doesn't lock”

Quality-Overall11%

“Cheap quality”

Durability10%

“Didnt last”

Battery Life9%

“Battery don't last”

Assembly/Installation6%

“Difficult to install”

Functionality-Overall5%

“Not fully functional”

Connectivity-Overall4%

“Absolutely terrible wireless connectivity”

Value For Money3%

“it was too expensive”

Size-Overall3%

“Did not fit”

Instructions/User Manual/Troubleshooting3%

“no user manual”

Top return reasons

Size-Overall23%

Locking Mechanism16%

Functionality-Overall11%

Defective Material/Parts8%

Compatibility-Overall6%

Mechanism Issues6%

Color5%

Value For Money4%