Keypad Deadbolt
MaybeShoppers spend $5.6M a year here. But the top 5 brands take 94% of clicks, so Keypad Deadbolt is a Maybe.
- Flapen Score
- 57 / 100Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 4857
- Market size
- $5.6M/yr2.0M searches / yr
- 90-day growth
- +14.4%search demand this quarter
- Competition
- 25%top-5 click share · 16 brands · 136 sellers
Flapen Score
Keypad Deadbolt against its category
The dotted line is the Tools & Home Improvement average. Past it, Keypad Deadbolt is stronger. Inside it, weaker.
Market
The Keypad Deadbolt market on Amazon at a glance
Shoppers on Amazon United States searched for Keypad Deadbolt 2.0M times last year and spent an estimated $5.6M. The top 5 brands take 94% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.6M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +14.4%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $5.6Ma year
- Peak month
- July2.1× the quietest month
- Top search term
- kwikset keyless entry door lock481K searches a year
02 · Price
A sale here is worth $85.39.
Listings sell for $85.39 on average, from $15.68 to $309.23. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $85.39 that is $64K to $85K a year per listing.
- Average price
- $85.39inside the $15 to $100 sweet spot
- Price range
- $15.68–$309.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $64K–$85K
- Returns
- 6.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #85 within Door Hardware & Locks. It carries 2,178 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #85in Door Hardware & Locks
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 2,178per listing
- Listings tracked
- 90
04 · Newcomers
Amazon counts 13 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Keypad Deadbolt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kwikset Powerbolt 250 10-Button Keypad Matte Black Transitional Electronic Deadbolt Door Lock Featuring Convenient Keyless Entry Customizable User Codes and Auto-Locking
- Price
- $63.69
- Rating
- 4.2/5
- Reviews
- 2,170
- Age
- 3y ago
Kwikset Halo Wi-Fi Smart Lock Keyless Entry Front Door Touchscreen Deadbolt Matte Black Finish Grade AAA Certified UL Listed Easy Install No Hub App Control
- Price
- $177.40
- Rating
- 3.9/5
- Reviews
- 7,339
- Age
- 6y ago
Kwikset Powerbolt 250 10-Button Keypad Satin Nickel Transitional Electronic Deadbolt Door Lock Featuring Convenient Keyless Entry Customizable User Codes and Auto-Locking
- Price
- $61.36
- Rating
- 4.2/5
- Reviews
- 2,170
- Age
- 3y ago
Kwikset SmartCode 260 Keyless Entry Electronic Keypad Deadbolt Door Lock
- Price
- $83.33
- Rating
- 4.4/5
- Reviews
- 1,196
- Age
- 3y ago
Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection
- Price
- $16.42
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 10mo ago
Trending
90-day click momentum
Kwikset Tylo Front Door Lock Handle and Deadbolt Set Entry Combo Pack Single Cylinder with Entry Door Knob Satin Nickel Pick Resistant SmartKey Security with Microban Protection
- Price
- $33.98
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 10mo ago
Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection
- Price
- $16.42
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 10mo ago
Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
- Price
- $25.16
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 9mo ago
Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
- Price
- $23.52
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 9mo ago
Kwikset Maven Front Door Lock Handle and Deadbolt Set Entry Handleset Round Exterior with Interior Door Knob Secure Locking Deadbolt Matte Black with Microban Protection
- Price
- $37.91
- Rating
- 4.5/5
- Reviews
- 365
- Age
- 1y ago
Newest
by launch dateKwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
- Price
- $25.16
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 9mo ago
Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
- Price
- $23.52
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 9mo ago
Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection
- Price
- $16.42
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 10mo ago
Kwikset Tylo Front Door Lock Handle and Deadbolt Set Entry Combo Pack Single Cylinder with Entry Door Knob Satin Nickel Pick Resistant SmartKey Security with Microban Protection
- Price
- $33.98
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 10mo ago
Kwikset Maven Front Door Lock Handle and Deadbolt Set Entry Handleset Round Exterior with Interior Door Knob Secure Locking Deadbolt Matte Black with Microban Protection
- Price
- $37.91
- Rating
- 4.5/5
- Reviews
- 365
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
16 rising
Sellers
136
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
25%
Top 20: 60%
Open market
5%
- Kwikset85%
- Amazon Basics4%
- Veise2%
- PHILIPS2%
- Cielsa Dawn1%
- BESTTEN1%
- Open — no brand owns it (10 brands, 5%)
Demand
Keypad Deadbolt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.1×
Search terms
Top Keypad Deadbolt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kwikset keyless entry door lock481K/yr
- kwikset smart lock284K/yr
- kwikset front door lock set193K/yr
- front door handle and deadbolt set142K/yr
- kwikset159K/yr
- kwikset deadbolt153K/yr
- door handle sets81K/yr
- deadbolt and door knob set58K/yr
- door knob and deadbolt set62K/yr
- kwikset halo61K/yr
Reviews and returns
What reviews say buyers love and hate about Keypad Deadbolt
We read the reviews and the return reasons for every product selling here.
“Doesn't lock”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Solar Outdoor Lights
$30.2M/yr+39.8%
Solar Watering Can with Cascading Lights
$304K/yr+124.3%
Solar Flowers
$607K/yr+52.0%
Flex Seal
$2.6M/yr+71.6%
Black and Decker 20v Lithium Battery
$2.0M/yr+92.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keypad Deadbolt questions
Answered from the same tracked data.