Is Keyed Door Knob profitable to sell on Amazon United States?

Flapen scores Keyed Door Knob 46 out of 100 on Amazon United States, a Fail. Shoppers spend $76K a year across 24 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +21.8% in the last 90 days.

How competitive is the Keyed Door Knob niche on Amazon United States?

13 brands and 48 sellers compete in Keyed Door Knob on Amazon United States. The top 5 Keyed Door Knob products take 57% of clicks, and the top 5 brands take 81%.

What do buyers complain about in Keyed Door Knob?

Keyed Door Knob buyers on Amazon United States complain most about Quality-Overall, Locking Mechanism, and Assembly/Installation. Returns run at 4.2% of orders.

When does demand for Keyed Door Knob peak?

Search demand for Keyed Door Knob on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Keyed Door Knob niche?

Keyed Door Knob sells for $19.20 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.97 to $49.69. The average product has 3,968 reviews, the count a new listing must catch up to.

Keyed Door Knob

Fail

Shoppers spend only $76K a year here, so Keyed Door Knob is a Fail.

Flapen Score: 46
46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size: $76K/yr68K searches / yr
90-day growth: +21.8%search demand this quarter
Competition: 57%top-5 click share · 13 brands · 48 sellers

Flapen Score

Keyed Door Knob against its category

The dotted line is the Tools & Home Improvement average. Past it, Keyed Door Knob is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Keyed Door Knob market on Amazon at a glance

Shoppers on Amazon United States searched for Keyed Door Knob 68K times last year and spent an estimated $76K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months: 68K
Growth, 90 days vs prior 90: +21.8%
Conversion, latest week: 5.8%
Market size, estimated: $76Ka year
Peak month: July1.3× the quietest month
Top search term: keyed door knob28K searches a year

02 · Price

A sale here is worth $19.20.

Listings sell for $19.20 on average, from $8.97 to $49.69. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $19.20 that is $2K to $5K a year per listing.

Average price: $19.20inside the $15 to $100 sweet spot
Price range: $8.97–$49.69
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #41 within Door Hardware & Locks. It carries 3,968 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 67%
Prime listings: 100%
Out of stock, average day: 1.4%
Average rank: #41in Door Hardware & Locks
Average rating: 4.44 starsAmazon United States average 4.42 stars
Average reviews: 3,968per listing
Listings tracked: 24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 49 months

Products