Is keyed door knob profitable to sell on Amazon United States?

The niche generates $76K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.8%. Flapen's verdict: Skip it (46/100).

How competitive is the keyed door knob niche?

13 brands and 48 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in keyed door knob?

Top complaints mined from reviews: Quality-Overall, Locking Mechanism, Assembly/Installation. The return rate is 4.2%.

When does demand for keyed door knob peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the keyed door knob niche?

Listings span $8.97–$49.69; the average listing price is $19.20 (sweet spot $15–$100). The average incumbent carries 3,968 reviews — the moat a new listing must climb.

keyed door knob

Skip it

A small market ($76K/yr) — this niche doesn't clear our bar today.

Avg price

Great$19.20

avg listing price — sweet spot $15–$100

Price range

Great$8.97–$49.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+21.8%

90-day search growth — must beat 0% to launch

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Review moat

Okay3,968.08

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$76K

$76K/yr · 68K searches

According to Flapen's Amazon United States niche tracking, keyed door knob is a $76K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

keyed door knob market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $77K–$96K; units × avg price
Conversion rate: 5.8%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 1.4%
Avg brand age: 49 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

14%

BESTTEN33%
Amazon Basics18%
Kwikset18%
Copper Creek6%
RAFECIEE5%
Lanwandeng5%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +21.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top keyed door knob search terms

keyed door knob28K/yr +22.2%4.7% conv.
garage door knob11K/yr +24.4%5.0% conv.
outdoor door knob with lock7K/yr +33.4%3.7% conv.
garage door knob with lock8K/yr -0.5%5.2% conv.
keyed door lock4K/yr +45.2%2.5% conv.
exterior lock4K/yr +11.0%1.1% conv.
door knobs for thick doors2K/yr +28.2%0.4% conv.
external door knob3K/yr +17.8%3.5% conv.

All search terms

Top keyed door knob products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BESTTEN Keyed Entry Door Knob with Lock Heavy Duty Interior and Exterior Door Lock Standard Ball Satin Nickel

BESTTEN$9.374.4★11,408 rev

Amazon Basics Exterior Door Knob With Lock Coastal Easy to Install Matte Black

Amazon Basics$16.154.5★6,562 rev

BESTTEN Keyed Entry Door Knob Heavy Duty Entrance Door Lock Standard Ball All Metal Matte Black

BESTTEN$11.364.4★11,408 rev

Kwikset Tylo Entry Door Knob with Lock and Key Secure Keyed Handle Exterior Front Entrance and Bedroom Satin Nickel Pick Resistant SmartKey Rekey Security and Microban

Kwikset$16.814.5★2,855 rev

Amazon Basics Exterior Door Knob with Key Lock and Deadbolt Keyed Alike Coastal Matte Black

Amazon Basics$17.844.3★7,100 rev

Newest

by launch date

Thick Door Kit for Schlage B60 Series 2.25-4 in extension Replacement kit

Pongle$12.5319 rev

11mo ago

RAFECIEE Keyed Entry Door Knob with Lock and Key Exterior and Interior Door Lock for Bedroom Entry Door Handle for Front DoorSatin Nickel

RAFECIEE$8.97676 rev

1y ago

Estmoon Door Lock Matte Black Door Knob with Lock Heavy Duty Keyed Front Door Handle Exterior Lockset Entrance Exterior Door Knob for Bedroom Bathroom Front Door Office 1 Pack

Estmoon$19.132,159 rev

1y ago

Keypad Smart Door Knob Lock Yamiry Keyless Entry Digital Lock with Handle Electronic Code Knob for Front Door Easy Installation

Yamiry$49.691,940 rev

2y ago

HOSOM Door Knob with Lock and Key Keyed Entry Door Knob Exterior and Interior Door Lock for Front Door Commercial and Residential Area Entry Door Handle for Bedroom and Bathroom Satin Nickel

HOSOM$9.292,335 rev

3y ago

What buyers say about keyed door knob

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation25%

“Easy to set up”

Locking Mechanism14%

“Smart lock”

Quality-Overall12%

“Awesome quality”

Value For Money12%

“they are affordable”

Ease Of Use5%

“Ease of use”

Efficiency4%

“Plus, it works beautifully”

Advertised Vs Actual Product3%

“Works as advertised”

Strength3%

“The materials feel sturdy”

Security3%

“It feels secure”

Size-Overall2%

“Perfect fit”

What buyers complain about

Quality-Overall21%

“Bad quality”

Locking Mechanism20%

“Locking mechanism doesnt work”

Assembly/Installation9%

“Difficult to assemble”

Durability8%

“Broke instantly”

Size-Overall5%

“Did not fit”

Functionality-Overall4%

“Barely functions”

Instructions/User Manual/Troubleshooting3%

“the impossible to read instructions or what”

Strength3%

“I think they lack strength”

Value For Money2%

“Looks more expensive than it is”

Mechanism Issues2%

“the knob mechanisms were bent”

Top return reasons

Size-Overall33%

Locking Mechanism13%

Functionality-Overall9%

Defective Material/Parts8%

Mechanism Issues8%

Compatibility-Overall5%

Color4%

Value For Money4%

Quality-Overall3%

Product Condition2%

Common questions

Is keyed door knob profitable to sell on Amazon United States?: The niche generates $76K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.8%. Flapen's verdict: Skip it (46/100).
How competitive is the keyed door knob niche?: 13 brands and 48 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in keyed door knob?: Top complaints mined from reviews: Quality-Overall, Locking Mechanism, Assembly/Installation. The return rate is 4.2%.
When does demand for keyed door knob peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the keyed door knob niche?: Listings span $8.97–$49.69; the average listing price is $19.20 (sweet spot $15–$100). The average incumbent carries 3,968 reviews — the moat a new listing must climb.