Keychain Tool

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months

551K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

2.2%

Market size, estimated

$165Ka year

Peak month

December2.6× the quietest month

Top search term

keychain tool88K searches a year

Listings sell for $13.36 on average, from $4.87 to $27.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $13.36 that is $1K to $3K a year per listing.

Average price

$13.36under the $15 to $100 sweet spot

Price range

$4.87–$27.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.0%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #142 within Multitools & Accessories. It carries 4,079 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#142in Multitools & Accessories

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

4,079per listing

Listings tracked

29

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months