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Keychain Tool

Fail

Demand is soft, at -2.5% this quarter, so Keychain Tool is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$165K/yr551K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
52%top-5 click share · 21 brands · 76 sellers

Flapen Score

Keychain Tool against its category

The dotted line is the Tools & Home Improvement average. Past it, Keychain Tool is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keychain Tool market on Amazon at a glance

Shoppers on Amazon United States searched for Keychain Tool 551K times last year and spent an estimated $165K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months
551K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
2.2%
Market size, estimated
$165Ka year
Peak month
December2.6× the quietest month
Top search term
keychain tool88K searches a year

02 · Price

A sale here is worth $13.36.

Listings sell for $13.36 on average, from $4.87 to $27.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $13.36 that is $1K to $3K a year per listing.

Average price
$13.36under the $15 to $100 sweet spot
Price range
$4.87–$27.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #142 within Multitools & Accessories. It carries 4,079 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#142in Multitools & Accessories
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
4,079per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Keychain Tool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$17K$33K$50K$66K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

76

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

52%

Top 20: 89%

Open market

36%

  • RESQME21%
  • Nite Ize12%
  • Olsa Tools11%
  • Gerber8%
  • Generic7%
  • GIRIAITUS6%

Demand

Keychain Tool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Holiday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Keychain Tool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keychain tool88K/yr
  • carabiner multitool62K/yr
  • keychain screwdriver52K/yr
  • keychain tools50K/yr
  • keychain gadgets28K/yr
  • screwdriver keychain26K/yr
  • multitool carabiner25K/yr
  • useful keychain21K/yr
  • key tool21K/yr
  • tool keychain22K/yr

Reviews and returns

What reviews say buyers love and hate about Keychain Tool

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Size-Overall”
1.0%of orders come back
“I found it too short”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Keychain Tool questions

Answered from the same tracked data.