Keychain Knife

Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months

371K

Growth, 90 days vs prior 90

-3.3%

Conversion, latest week

2.3%

Market size, estimated

$108Ka year

Peak month

November2.0× the quietest month

Top search term

key knife101K searches a year

Listings sell for $12.52 on average, from $4.06 to $28.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $12.52 that is $1K to $3K a year per listing.

Average price

$12.52under the $15 to $100 sweet spot

Price range

$4.06–$28.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.0%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #211 within Knives, Parts & Accessories. It carries 2,928 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#211in Knives, Parts & Accessories

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,928per listing

Listings tracked

44

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months