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Keychain Flashlight

Maybe

Products sell for $21.52 on average, inside the sweet spot. But demand is soft, at -6.4% this quarter, so Keychain Flashlight is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 48
Market size
$1.3M/yr1.5M searches / yr
90-day growth
-6.4%search demand this quarter
Competition
37%top-5 click share · 28 brands · 79 sellers

Flapen Score

Keychain Flashlight against its category

The dotted line is the Tools & Home Improvement average. Past it, Keychain Flashlight is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keychain Flashlight market on Amazon at a glance

Shoppers on Amazon United States searched for Keychain Flashlight 1.5M times last year and spent an estimated $1.3M. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
4.0%
Market size, estimated
$1.3Ma year
Peak month
December2.3× the quietest month
Top search term
keychain flashlight431K searches a year

02 · Price

A sale here is worth $21.52.

Listings sell for $21.52 on average, from $5.84 to $128.50. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $21.52 that is $22K to $27K a year per listing.

Average price
$21.52inside the $15 to $100 sweet spot
Price range
$5.84–$128.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
$22K–$27K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #308 within Flashlights. It carries 4,022 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#308in Flashlights
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
4,022per listing
Listings tracked
60

04 · Newcomers

Amazon counts 7 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
39 months

Products

Top Keychain Flashlight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$39K$78K$117K$156K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

79

Top-5 brand share

67%

Top 20: 94%

Top-5 click share

37%

Top 20: 67%

Open market

29%

  • OLIGHT29%
  • RovyVon16%
  • Blukar10%
  • EverBrite8%
  • TUNENGE4%
  • Daemson4%

Demand

Keychain Flashlight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Keychain Flashlight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keychain flashlight431K/yr
  • keychain light123K/yr
  • rovyvon106K/yr
  • flashlights bulk83K/yr
  • olight mini98K/yr
  • flashlight keychain90K/yr
  • mini flashlights for kids51K/yr
  • rovyvon flashlight79K/yr
  • mini flashlight keychain67K/yr
  • olight keychain flashlight40K/yr

Reviews and returns

What reviews say buyers love and hate about Keychain Flashlight

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Extremely small”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Keychain Flashlight questions

Answered from the same tracked data.