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Kershaw Assisted Opening Knives

Fail

Buyers convert on only 0.8% of searches, so Kershaw Assisted Opening Knives is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$123K/yr309K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
34%top-5 click share · 12 brands · 134 sellers

Flapen Score

Kershaw Assisted Opening Knives against its category

The dotted line is the Tools & Home Improvement average. Past it, Kershaw Assisted Opening Knives is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kershaw Assisted Opening Knives market on Amazon at a glance

Shoppers on Amazon United States searched for Kershaw Assisted Opening Knives 309K times last year and spent an estimated $123K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
0.8%
Market size, estimated
$123Ka year
Peak month
December3.6× the quietest month
Top search term
kershaw launch68K searches a year

02 · Price

A sale here is worth $50.96.

Listings sell for $50.96 on average, from $16.35 to $166.14. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $50.96 that is $0 to $5K a year per listing.

Average price
$50.96inside the $15 to $100 sweet spot
Price range
$16.35–$166.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #319 within Knives, Parts & Accessories. It carries 1,400 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
91%
Out of stock, average day
0.1%
Average rank
#319in Knives, Parts & Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,400per listing
Listings tracked
57

04 · Newcomers

Amazon counts 5 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
47 months

Products

Top Kershaw Assisted Opening Knives products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$4K$7K$11K$15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

134

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

34%

Top 20: 71%

Open market

5%

  • Kershaw64%
  • Generic14%
  • XXOK8%
  • UTOTU5%
  • HUAAO3%
  • Smith & Wesson2%
  • Open — no brand owns it (6 brands, 5%)

Demand

Kershaw Assisted Opening Knives search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Kershaw Assisted Opening Knives search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kershaw launch68K/yr
  • kershaw livewire47K/yr
  • kershaw automatic knife37K/yr
  • kershaw otf17K/yr
  • kershaw launch 423K/yr
  • kershaw link14K/yr
  • ken onion knife16K/yr
  • kershaw usa10K/yr
  • kershaw otf knife11K/yr
  • kershaw speedsafe13K/yr

Reviews and returns

What reviews say buyers love and hate about Kershaw Assisted Opening Knives

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Sharpness”
14%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Too Small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kershaw Assisted Opening Knives questions

Answered from the same tracked data.