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kershaw assisted opening knives

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size 28Growth 16Conversion 10Competition 81Returns 80Price range 56Avg price 93Brand share 18Review moat 53Quality gap 53

Avg price

Great$50.96

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Good$16.35–$166.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,399.51

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$123K

$123K/yr · 309K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-18.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, kershaw assisted opening knives is a $123K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

kershaw assisted opening knives market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$102K–$127K
units × avg price
Conversion rate
0.8%
Avg BSR
#319
Page quality
0%
Prime
91%
Sponsored
72%
Out of stock
0.1%
Avg brand age
47 months
Avg seller age
164 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

134

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

34%

Top 20: 71%

Open market

5%

  • Kershaw64%
  • Generic14%
  • XXOK8%
  • UTOTU5%
  • HUAAO3%
  • Smith & Wesson2%
  • Open — no brand owns it (6 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.6×

Top kershaw assisted opening knives search terms

  • kershaw launch68K/yr
  • kershaw livewire47K/yr
  • kershaw automatic knife37K/yr
  • kershaw otf17K/yr
  • kershaw launch 423K/yr
  • kershaw link14K/yr
  • ken onion knife16K/yr
  • kershaw usa10K/yr
  • kershaw otf knife11K/yr
  • kershaw speedsafe13K/yr
All search terms

Top kershaw assisted opening knives products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$7K9%$11K12%$15K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kershaw assisted opening knives

What buyers praise and complain about, mined from review topics.

What buyers love

Sharpness26%

“Nice and sharp”

Quality-Overall14%

“Excellent quality knife”

Value For Money14%

“Excellent value”

Size-Overall5%

“the size is perfect for my needs”

Ease Of Use5%

“its very easy to carry”

Durability4%

“Seems durable”

Grip3%

“Easy to grip”

Weight Light3%

“the lightweight”

Advertised Vs Actual Product2%

“it works as advertised”

Strength2%

“the clip is sturdy”

What buyers complain about

Size-Overall14%

“Too Small”

Durability11%

“Broke within a week :”

Quality-Overall9%

“Cheap price and quality”

Ease Of Use7%

“Hard to open”

Sharpness6%

“it was sharp out of the box”

Grip3%

“Limited grip due to size”

Advertised Vs Actual Product3%

“still not an accurate description”

Value For Money3%

“This is probably a little overpriced”

Design-Overall2%

“Bad design”

Weight Heavy2%

“Probably a little heavier than expected”

Top return reasons

Size-Overall32%
Sharpness7%
Advertised Vs Actual Product7%
Functionality-Overall7%
Defective Material/Parts5%
Ease Of Use4%
Quality-Overall4%
Value For Money3%
Weight Heavy3%
Product Condition3%

Common questions

Is kershaw assisted opening knives profitable to sell on Amazon United States?
The niche generates $123K/yr across 57 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (45/100).
How competitive is the kershaw assisted opening knives niche?
12 brands and 134 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in kershaw assisted opening knives?
Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.8%.
When does demand for kershaw assisted opening knives peak?
Demand peaks in Jan–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the kershaw assisted opening knives niche?
Listings span $16.35–$166.14; the average listing price is $50.96 (sweet spot $15–$100). The average incumbent carries 1,400 reviews — the moat a new listing must climb.