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Kerdi Membrane

Fail

The top 5 brands take 98% of clicks, so Kerdi Membrane is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$1.1M/yr171K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
44%top-5 click share · 6 brands · 43 sellers

Flapen Score

Kerdi Membrane against its category

The dotted line is the Tools & Home Improvement average. Past it, Kerdi Membrane is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerdi Membrane market on Amazon at a glance

Shoppers on Amazon United States searched for Kerdi Membrane 171K times last year and spent an estimated $1.1M. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
3.0%
Market size, estimated
$1.1Ma year
Peak month
February1.5× the quietest month
Top search term
schluter42K searches a year

02 · Price

A sale here is worth $206.70.

Listings sell for $206.70 on average, from $18.11 to $668.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $206.70 that is $21K to $52K a year per listing.

Average price
$206.70above the $15 to $100 sweet spot
Price range
$18.11–$668.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$21K–$52K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #249 within Flooring. It carries 284 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#249in Flooring
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
284per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kerdi Membrane products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$43K$85K$128K$171K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

43

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

0%

  • Schluter82%
  • Kauwm6%
  • FQXESMHG6%
  • LXVOOEE2%
  • JIANBENKJ2%
  • Topfurn2%
  • Open — no brand owns it (0%)

Demand

Kerdi Membrane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Kerdi Membrane search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schluter42K/yr
  • kerdi board27K/yr
  • schluter membrane13K/yr
  • kerdi membrane23K/yr
  • kerdi band13K/yr
  • kerdi10K/yr
  • schluter systems12K/yr
  • schluter kerdi membrane12K/yr
  • schluter kerdi7K/yr
  • schluter kerdi board7K/yr

Reviews and returns

What reviews say buyers love and hate about Kerdi Membrane

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Material Quality”
3.0%of orders come back
“Poor quality and cheap imitation of schluter membrane”
A buyer, on “Material Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kerdi Membrane questions

Answered from the same tracked data.