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Kei D28x Kel 2816x Refrigerator Bulb 3w

Fail

Shoppers spend only $45K a year here, so Kei D28x Kel 2816x Refrigerator Bulb 3w is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$45K/yr18K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
78%top-5 click share · 9 brands · 23 sellers

Flapen Score

Kei D28x Kel 2816x Refrigerator Bulb 3w against its category

The dotted line is the Tools & Home Improvement average. Past it, Kei D28x Kel 2816x Refrigerator Bulb 3w is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kei D28x Kel 2816x Refrigerator Bulb 3w market on Amazon at a glance

Shoppers on Amazon United States searched for Kei D28x Kel 2816x Refrigerator Bulb 3w 18K times last year and spent an estimated $45K. The top 5 brands take 85% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
17.8%
Market size, estimated
$45Ka year
Top search term
kei d28x refrigerator bulb10K searches a year

02 · Price

A sale here is worth $14.05.

Listings sell for $14.05 on average, from $8.76 to $26.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.05 that is $1K to $4K a year per listing.

Average price
$14.05under the $15 to $100 sweet spot
Price range
$8.76–$26.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #2,219 within Light Bulbs. It carries 111 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#2,219in Light Bulbs
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
111per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Kei D28x Kel 2816x Refrigerator Bulb 3w products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

$0$4K$9K$13K$18K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

23

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

9%

  • OPXELUYO42%
  • Frigidaire15%
  • TZHILAN10%
  • HPUY10%
  • LIENNGKE9%
  • hekmazon6%
  • Open — no brand owns it (3 brands, 9%)

Demand

Kei D28x Kel 2816x Refrigerator Bulb 3w search demand

Weekly searches over the year. Pick a range.

400300Mar '26Apr '26Apr '26May '26Jun '26Jun '26Jul '26

Search terms

Top Kei D28x Kel 2816x Refrigerator Bulb 3w search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kei d28x refrigerator bulb10K/yr
  • kei d28x4K/yr
  • kei d28x kel 2816x refrigerator bulb 3w4K/yr

Reviews and returns

What reviews say buyers love and hate about Kei D28x Kel 2816x Refrigerator Bulb 3w

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brightness/Shine/Glow”
22%of negative reviews mention “Value For Money”
2.1%of orders come back
“Very expensive”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Kei D28x Kel 2816x Refrigerator Bulb 3w questions

Answered from the same tracked data.