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Kdf Water Filter

Fail

Shoppers spend only $36K a year here, so Kdf Water Filter is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$36K/yr21K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
56%top-5 click share · 13 brands · 68 sellers

Flapen Score

Kdf Water Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, Kdf Water Filter is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kdf Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Kdf Water Filter 21K times last year and spent an estimated $36K. The top 5 brands take 76% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
2.0%
Market size, estimated
$36Ka year
Top search term
kdf water filter11K searches a year

02 · Price

A sale here is worth $84.96.

Listings sell for $84.96 on average, from $18.74 to $289.39. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $84.96 that is $0 to $8K a year per listing.

Average price
$84.96inside the $15 to $100 sweet spot
Price range
$18.74–$289.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #248 within Water Filtration & Softeners. It carries 2,595 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#248in Water Filtration & Softeners
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
2,595per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Kdf Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

68

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

19%

  • EXPRESS WATER36%
  • PUREPLUS12%
  • VEVOR11%
  • SimPure10%
  • KDF7%
  • Camco6%

Demand

Kdf Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 2.7× · 7 of 12 months tracked

Search terms

Top Kdf Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kdf water filter11K/yr
  • kdf filter6K/yr
  • kdf4K/yr

Reviews and returns

What reviews say buyers love and hate about Kdf Water Filter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Filtration”
17%of negative reviews mention “Filtration”
2.3%of orders come back
“Worse filters I ever had”
A buyer, on “Filtration”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kdf Water Filter questions

Answered from the same tracked data.