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52

jute rope

Worth a look

Shows low returns (1.8%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 61Growth 46Conversion 76Competition 49Returns 79Price range 59Avg price 47Brand share 41Review moat 39Quality gap 21

Returns

Great1.8%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$518K

$518K/yr · 604K searches

Price range

Good$3.96–$31.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.65

avg listing price — sweet spot $15–$100

Growth

Okay+16.6%

90-day search growth — must beat 0% to launch

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,550.62

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, jute rope is a $518K/yr Amazon United States market (604K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

jute rope market data

Units sold / yr
40K–50K
avg 1,250–1,500/product
Revenue / yr
$466K–$583K
units × avg price
Conversion rate
7.4%
Avg BSR
#28
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
47 months
Avg seller age
177 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

23

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

17%

  • PH PERKHOMY29%
  • PerkDecor22%
  • Radix Rope12%
  • Tenn Well10%
  • Vanhench7%
  • Vivifying3%
  • Open — no brand owns it (13 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.6% search growth over the last 90 days.
13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top jute rope search terms

  • jute rope159K/yr
  • hemp rope103K/yr
  • twine rope65K/yr
  • rope for crafts53K/yr
  • craft rope34K/yr
  • thick twine26K/yr
  • decorative rope25K/yr
  • brown rope19K/yr
  • jute rope for crafts20K/yr
  • mecate13K/yr
All search terms

Top jute rope products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$21K8%$41K12%$62K16%$83K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about jute rope

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Decent quality”

Advertised Vs Actual Product13%

“As described”

Value For Money11%

“Good deal”

Strength10%

“Sturdy and easy to use dispenser”

Durability5%

“Holds up well”

Thickness5%

“Perfect thickness for tying garden plants”

Ease Of Use4%

“Easy to use”

Efficiency3%

“Very useful for my garden”

Size-Overall3%

“Fits my purpose”

Pet Friendly3%

“Good for the Dogs”

What buyers complain about

Smell17%

“Horrible odor”

Thickness15%

“On the thin side”

Advertised Vs Actual Product7%

“False advertising”

Durability7%

“Breaks easily”

Quality-Overall7%

“Bad in quality control”

Strength6%

“Very weak”

Material Quality5%

“it's polyester not cotton”

Size-Overall4%

“Little bit bigger than I thought”

Scratch Resistance2%

“Cat scratch jute”

Value For Money2%

“Too much $$$$ Should be less expensive”

Top return reasons

Size-Overall26%
Thin23%
Value For Money12%
Thickness11%
Advertised Vs Actual Product6%
Color5%
Quality-Overall3%
Material Quality3%
Functionality-Overall2%
Smell2%

Common questions

Is jute rope profitable to sell on Amazon United States?
The niche generates $518K/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the jute rope niche?
19 brands and 23 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in jute rope?
Top complaints mined from reviews: Smell, Thickness, Advertised Vs Actual Product. The return rate is 1.8%.
When does demand for jute rope peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the jute rope niche?
Listings span $3.96–$31.00; the average listing price is $11.65 (sweet spot $15–$100). The average incumbent carries 2,551 reviews — the moat a new listing must climb.