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53

jolie filter

Worth a look

Shows searches that convert (14.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 39Growth 65Conversion 97Competition 4Returns 95Price range 95Avg price 95Brand share 0Review moat 87Quality gap 37

Conversion

Incredible14.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.52

avg listing price — sweet spot $15–$100

Price range

Incredible$18.61–$40.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great261.5

avg incumbent reviews — the moat a new listing must climb

Growth

Good+43.4%

90-day search growth — must beat 0% to launch

Market size

Okay$199K

$199K/yr · 40K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, jolie filter is a $199K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

jolie filter market data

Units sold / yr
6K–8K
avg 1,250–1,500/product
Revenue / yr
$201K–$268K
units × avg price
Conversion rate
14.9%
Avg BSR
#64
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
29 months
Avg seller age
215 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Jolie Skin Company54%
  • BLOTMS23%
  • CAN-MEAGEREN12%
  • Filymosie6%
  • VeoryFly5%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +43.4% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top jolie filter search terms

  • jolie filter20K/yr
  • jolie filter replacement13K/yr
  • jolie replacement filter6K/yr
  • the jolie filter218/yr
All search terms

Top jolie filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$30K30%$60K45%$89K60%$119K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about jolie filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration29%

“Easy Filtration”

Assembly/Installation11%

“Easy to assemble”

Value For Money8%

“Worth the money”

Quality-Overall5%

“No complaints”

Soft Feel5%

“my hair was softer”

Advertised Vs Actual Product5%

“Works”

Pressure4%

“Very good pressure and filters well”

Spray/Flow3%

“Good quality & good water flow”

Size-Overall3%

“Fits perfect nice”

Efficiency3%

“it SPRAYS NICELY”

What buyers complain about

Filtration28%

“This filter is terrible”

Quality-Overall11%

“Disappointing Quality Control”

Value For Money10%

“Pricey return”

Durability8%

“Breaks after first couple filter changes”

Advertised Vs Actual Product5%

“It is not the same at all”

Water Resistance4%

“it came up worse than regular tap water”

Ease Of Cleaning4%

“the pressure is so poor that I struggle to rinse my hair”

Spray/Flow3%

“Note: Some decorative showerhead holes do not spray water”

Ease Of Use3%

“Couldnt use”

Jamming/Clogging3%

“Clogs up after six months”

Top return reasons

Size-Overall18%
Filtration18%
Value For Money14%
Product Condition8%
Compatibility-Overall7%
Leak-Proof6%
Advertised Vs Actual Product5%
Color5%
Functionality-Overall4%
Spray/Flow2%

Common questions

Is jolie filter profitable to sell on Amazon United States?
The niche generates $199K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +43.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the jolie filter niche?
5 brands and 8 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in jolie filter?
Top complaints mined from reviews: Filtration, Quality-Overall, Value For Money. The return rate is 1.0%.
When does demand for jolie filter peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the jolie filter niche?
Listings span $18.61–$40.56; the average listing price is $33.52 (sweet spot $15–$100). The average incumbent carries 262 reviews — the moat a new listing must climb.