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Johnson Pocket Door Hardware

Fail

Shoppers spend only $34K a year here, so Johnson Pocket Door Hardware is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$34K/yr11K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
56%top-5 click share · 7 brands · 44 sellers

Flapen Score

Johnson Pocket Door Hardware against its category

The dotted line is the Tools & Home Improvement average. Past it, Johnson Pocket Door Hardware is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Johnson Pocket Door Hardware market on Amazon at a glance

Shoppers on Amazon United States searched for Johnson Pocket Door Hardware 11K times last year and spent an estimated $34K. The top 5 brands take 97% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
3.8%
Market size, estimated
$34Ka year
Top search term
johnson pocket door hardware9K searches a year

02 · Price

A sale here is worth $80.35.

Listings sell for $80.35 on average, from $13.85 to $181.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $80.35 that is $0 to $8K a year per listing.

Average price
$80.35inside the $15 to $100 sweet spot
Price range
$13.85–$181.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #236 within Door Hardware & Locks. It carries 447 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
58%
Out of stock, average day
0.0%
Average rank
#236in Door Hardware & Locks
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
447per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Johnson Pocket Door Hardware products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

44

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

2%

  • Johnson Hardware51%
  • Lashow25%
  • ACEPLANET17%
  • ReigaHood2%
  • EaseLife2%
  • Johnson Prod.2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Johnson Pocket Door Hardware search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct · busiest ÷ quietest = 1.9× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Johnson Pocket Door Hardware

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Instructions/User Manual/Troubleshooting”
4.9%of orders come back
“Instruction a bit confusing”
A buyer, on “Instructions/User Manual/Troubleshooting”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Johnson Pocket Door Hardware questions

Answered from the same tracked data.