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52

jellyfish lanterns

Worth a look

Shows no brand lock-in (top 5 brands take 52% of clicks), but a small market ($65K/yr) keeps it on the watch list.

Market size 16Growth 69Conversion 38Competition 60Returns 48Price range 60Avg price 78Brand share 83Review moat 75Quality gap 23

Brand share

Great52%

top-5 brand share — no brand owns this niche

Avg price

Great$16.38

avg listing price — sweet spot $15–$100

Review moat

Good500.1

avg incumbent reviews — the moat a new listing must climb

Growth

Good+50.1%

90-day search growth — must beat 0% to launch

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.85–$29.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$65K

$65K/yr · 130K searches

According to Flapen's Amazon United States niche tracking, jellyfish lanterns is a $65K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

jellyfish lanterns market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$66K–$82K
units × avg price
Conversion rate
3.0%
Avg BSR
#919
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
7.3%
Avg brand age
23 months
Avg seller age
171 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

36 falling

Sellers

44

Top-5 brand share

52%

Top 20: 84%

Top-5 click share

49%

Top 20: 79%

Open market

44%

  • YXZXUM17%
  • MEIWUTIE12%
  • OBXT9%
  • Novobuys8%
  • zilue6%
  • yeabwps4%

Demand

Weekly Amazon search volume, last 16 weeks — +50.1% search growth over the last 90 days.
4K3KSpike '26Prime Day '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top jellyfish lanterns search terms

  • jellyfish party decorations20K/yr
  • jellyfish lanterns19K/yr
  • jellyfish birthday decorations11K/yr
  • jelly fish party decorations9K/yr
  • jellyfish paper lanterns10K/yr
  • jelly fish hanging decor7K/yr
  • jellyfish balloons7K/yr
  • jellyfish decorations for party6K/yr
  • hanging jellyfish decor5K/yr
  • jellyfish lantern9K/yr
All search terms

Top jellyfish lanterns products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about jellyfish lanterns

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation15%

“easy to assemble”

Color14%

“Vibrant colors”

Quality-Overall14%

“The quality is impressive for paper decorations”

Design-Overall7%

“Gorgeous design”

Value For Money6%

“Price was reasonable”

Advertised Vs Actual Product5%

“Better than expected”

Brightness/Shine/Glow4%

“The lights are super cute”

Durability4%

“Durable and easy to set up”

Ease Of Use4%

“Easy to use”

Size-Overall3%

“Perfect size and made well”

What buyers complain about

Adhesion/Stickiness8%

“stickers don't stay adhered to the jellyfish lanterns”

Quality-Overall7%

“Cheap”

Smell7%

“It reeked off a chemical smell for a while”

Battery Life6%

“Batteries kept falling out of them”

Instructions/User Manual/Troubleshooting6%

“No instructions”

Strength5%

“not sturdy”

Size-Overall5%

“They were super long”

Durability5%

“rip easily”

Assembly/Installation5%

“Poor Assembly”

Advertised Vs Actual Product4%

“it is definitely misleading”

Top return reasons

Size-Overall20%
Value For Money12%
Advertised Vs Actual Product11%
Color10%
Quality-Overall8%
Defective Material/Parts6%
Material Quality6%
Functionality-Overall4%
Brightness/Shine/Glow3%
Adhesion/Stickiness3%

Common questions

Is jellyfish lanterns profitable to sell on Amazon United States?
The niche generates $65K/yr across 42 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is +50.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the jellyfish lanterns niche?
36 brands and 44 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in jellyfish lanterns?
Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Smell. The return rate is 3.1%.
What does it cost to enter the jellyfish lanterns niche?
Listings span $5.85–$29.00; the average listing price is $16.38 (sweet spot $15–$100). The average incumbent carries 500 reviews — the moat a new listing must climb.