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Japanese Chisel

Fail

Demand is soft, at -12.4% this quarter, so Japanese Chisel is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$192K/yr128K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
63%top-5 click share · 11 brands · 31 sellers

Flapen Score

Japanese Chisel against its category

The dotted line is the Tools & Home Improvement average. Past it, Japanese Chisel is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japanese Chisel market on Amazon at a glance

Shoppers on Amazon United States searched for Japanese Chisel 128K times last year and spent an estimated $192K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
1.5%
Market size, estimated
$192Ka year
Peak month
December2.6× the quietest month
Top search term
narex chisel set36K searches a year

02 · Price

A sale here is worth $99.60.

Listings sell for $99.60 on average, from $12.85 to $392.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $99.60 that is $0 to $10K a year per listing.

Average price
$99.60inside the $15 to $100 sweet spot
Price range
$12.85–$392.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #118 within Chisels. It carries 621 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
5.5%
Average rank
#118in Chisels
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
621per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Japanese Chisel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$19K$38K$57K$77K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

31

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

63%

Top 20: 96%

Open market

6%

  • Narex50%
  • BLUSTEELE21%
  • KAKURI16%
  • Kondito3%
  • SUIZAN2%
  • HODYANN2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Japanese Chisel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Japanese Chisel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • narex chisel set36K/yr
  • narex23K/yr
  • japanese chisel20K/yr
  • japanese chisel set16K/yr
  • narex chisel13K/yr
  • narex chisels14K/yr
  • japanese chisels7K/yr

Reviews and returns

What reviews say buyers love and hate about Japanese Chisel

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Sharpness”
37%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“the case is not great quality”
A buyer, on “Quality-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Japanese Chisel questions

Answered from the same tracked data.