Is Jack O Lantern Candle profitable to sell on Amazon United States?

Flapen scores Jack O Lantern Candle 36 out of 100 on Amazon United States, a Fail. Shoppers spend $54K a year across 35 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew -0.0% in the last 90 days.

How competitive is the Jack O Lantern Candle niche on Amazon United States?

5 brands and 18 sellers compete in Jack O Lantern Candle on Amazon United States. The top 5 Jack O Lantern Candle products take 44% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Jack O Lantern Candle?

Jack O Lantern Candle buyers on Amazon United States complain most about Battery Life, Brightness/Shine/Glow, and Quality-Overall. Returns run at 5.0% of orders.

When does demand for Jack O Lantern Candle peak?

Search demand for Jack O Lantern Candle on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 4.0× the quietest.

What does it cost to enter the Jack O Lantern Candle niche?

Jack O Lantern Candle sells for $18.93 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $4.45 to $51.72. The average product has 10,657 reviews, the count a new listing must catch up to.

Jack O Lantern Candle

Fail

The top 5 brands take 100% of clicks, so Jack O Lantern Candle is a Fail.

Flapen Score: 36
36 / 100Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size: $54K/yr61K searches / yr
90-day growth: -0.0%search demand this quarter
Competition: 44%top-5 click share · 5 brands · 18 sellers

Flapen Score

Jack O Lantern Candle against its category

The dotted line is the Tools & Home Improvement average. Past it, Jack O Lantern Candle is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Jack O Lantern Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Jack O Lantern Candle 61K times last year and spent an estimated $54K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months: 61K
Growth, 90 days vs prior 90: -0.0%
Conversion, latest week: 4.7%
Market size, estimated: $54Ka year
Peak month: November4.0× the quietest month
Top search term: homemory-decorative flameless flickering candles25K searches a year

02 · Price

A sale here is worth $18.93.

Listings sell for $18.93 on average, from $4.45 to $51.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.93 that is $2K to $5K a year per listing.

Average price: $18.93inside the $15 to $100 sweet spot
Price range: $4.45–$51.72
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Novelty Lighting. It carries 10,657 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #71in Novelty Lighting
Average rating: 4.58 starsAmazon United States average 4.42 stars
Average reviews: 10,657per listing
Listings tracked: 35

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 38 months

Products