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jack o lantern candle

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 25Conversion 56Competition 68Returns 26Price range 77Avg price 85Brand share 0Review moat 21Quality gap 28

Avg price

Great$18.93

avg listing price — sweet spot $15–$100

Price range

Great$4.45–$51.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Growth

Bad-0.0%

90-day search growth — must beat 0% to launch

Review moat

Bad10,657.2

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$54K

$54K/yr · 61K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, jack o lantern candle is a $54K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

jack o lantern candle market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$76K–$95K
units × avg price
Conversion rate
4.7%
Avg BSR
#71
Page quality
0%
Prime
100%
Sponsored
97%
Out of stock
0.0%
Avg brand age
38 months
Avg seller age
188 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

0%

  • Homemory91%
  • Amagic6%
  • Tediselu1%
  • TECHLONG1%
  • KSWING1%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -0.0% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Top jack o lantern candle search terms

  • homemory-decorative flameless flickering candles25K/yr
  • homemory flameless candles6K/yr
  • homemory9K/yr
  • short flameless candles7K/yr
  • fake tealight candles4K/yr
  • fake tealights4K/yr
  • homemory candles3K/yr
  • homemory led tea lights2K/yr
  • homemore flameless candles120/yr
All search terms

Top jack o lantern candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$11K30%$16K40%$21K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about jack o lantern candle

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow27%

“Beautiful glow”

Quality-Overall11%

“they are really good quality and came fast”

Value For Money9%

“Great Value”

Advertised Vs Actual Product8%

“As advertised”

Battery Life6%

“Battery Life is Great”

Remote Control5%

“Remote works great”

Alarm/Timer Accuracy4%

“timer works great”

Size-Overall4%

“Fit perfect for what I needed them for”

Ease Of Use3%

“Easy to use”

Durability3%

“Reliable & they last”

What buyers complain about

Battery Life14%

“Batterys dont last long”

Brightness/Shine/Glow9%

“Doesn't shine”

Quality-Overall8%

“Disappointed in the quality”

Size-Overall8%

“To big”

Durability6%

“one broke very quickly”

Functionality-Overall6%

“Will not turn on”

Bulb Flicker/Dimming/Color5%

“They actually flicker”

Color4%

“Off color”

Alarm/Timer Accuracy3%

“The timer did not work”

Value For Money3%

“as they are expensive”

Top return reasons

Size-Overall41%
Color12%
Bulb Flicker/Dimming/Color7%
Advertised Vs Actual Product7%
Value For Money6%
Brightness/Shine/Glow6%
Functionality-Overall4%
Quality-Overall4%
Material Quality2%
Alarm/Timer Accuracy2%

Common questions

Is jack o lantern candle profitable to sell on Amazon United States?
The niche generates $54K/yr across 35 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Skip it (36/100).
How competitive is the jack o lantern candle niche?
5 brands and 18 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in jack o lantern candle?
Top complaints mined from reviews: Battery Life, Brightness/Shine/Glow, Quality-Overall. The return rate is 5.0%.
When does demand for jack o lantern candle peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the jack o lantern candle niche?
Listings span $4.45–$51.72; the average listing price is $18.93 (sweet spot $15–$100). The average incumbent carries 10,657 reviews — the moat a new listing must climb.