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Ivory Snow Baby Laundry Detergent

Fail

The top 5 brands take 100% of clicks, so Ivory Snow Baby Laundry Detergent is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$43K/yr13K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
74%top-5 click share · 2 brands · 32 sellers

Flapen Score

Ivory Snow Baby Laundry Detergent against its category

The dotted line is the Tools & Home Improvement average. Past it, Ivory Snow Baby Laundry Detergent is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ivory Snow Baby Laundry Detergent market on Amazon at a glance

Shoppers on Amazon United States searched for Ivory Snow Baby Laundry Detergent 13K times last year and spent an estimated $43K. All 2 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
7.5%
Market size, estimated
$43Ka year
Peak month
August2.1× the quietest month
Top search term
deft clear wood finish4K searches a year

02 · Price

A sale here is worth $44.07.

Listings sell for $44.07 on average, from $16.23 to $92.72. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $44.07 that is $0 to $4K a year per listing.

Average price
$44.07inside the $15 to $100 sweet spot
Price range
$16.23–$92.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #411 within Finishes, Sealers & Stains. It carries 209 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
36%
Out of stock, average day
2.6%
Average rank
#411in Finishes, Sealers & Stains
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
209per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 144 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
144 months

Products

Top Ivory Snow Baby Laundry Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$4K$9K$13K$17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • DEFT78%
  • Deft22%
  • Open — no brand owns it (0%)

Demand

Ivory Snow Baby Laundry Detergent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Ivory Snow Baby Laundry Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deft clear wood finish4K/yr
  • deft lacquer spray4K/yr
  • deft lacquer3K/yr
  • deft clear wood finish satin2K/yr

Reviews and returns

What reviews say buyers love and hate about Ivory Snow Baby Laundry Detergent

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Advertised Vs Actual Product”
50%of negative reviews mention “Spray/Flow”
<0.1%of orders come back, a rate Amazon rounds to zero
“Nozzle is terrible”
A buyer, on “Spray/Flow”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Ivory Snow Baby Laundry Detergent questions

Answered from the same tracked data.