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Ip66 Led Flood Light

Fail

Returns run at 5.7% of orders, so Ip66 Led Flood Light is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$118K/yr50K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
53%top-5 click share · 11 brands · 13 sellers

Flapen Score

Ip66 Led Flood Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Ip66 Led Flood Light is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ip66 Led Flood Light market on Amazon at a glance

Shoppers on Amazon United States searched for Ip66 Led Flood Light 50K times last year and spent an estimated $118K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
4.7%
Market size, estimated
$118Ka year
Peak month
October1.9× the quietest month
Top search term
ip66 led flood light9K searches a year

02 · Price

A sale here is worth $51.04.

Listings sell for $51.04 on average, from $12.00 to $116.14. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $51.04 that is $0 to $5K a year per listing.

Average price
$51.04inside the $15 to $100 sweet spot
Price range
$12.00–$116.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #241 within Flood & Security Lights. It carries 1,905 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
27.6%
Average rank
#241in Flood & Security Lights
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,905per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Ip66 Led Flood Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$18K$24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

13

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

9%

  • MELPO62%
  • NOVOSTELLA8%
  • XXBSAZ7%
  • XYCN6%
  • Onforu5%
  • WuliFun3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Ip66 Led Flood Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Ip66 Led Flood Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ip66 led flood light9K/yr
  • melpo led flood light6K/yr
  • novostella6K/yr
  • dimmable flood light4K/yr
  • 100w led flood light3K/yr
  • novostella outdoor lights9K/yr
  • melpo3K/yr
  • melpo led flood light outdoor8K/yr

Reviews and returns

What reviews say buyers love and hate about Ip66 Led Flood Light

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Brightness/Shine/Glow”
5.7%of orders come back
“it wasn't bright enough”
A buyer, on “Brightness/Shine/Glow”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ip66 Led Flood Light questions

Answered from the same tracked data.