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Interior Door Lock and Keypad

Fail

Prices span $28.99–$474.60, mostly outside the sweet spot, so Interior Door Lock and Keypad is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$177K/yr43K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
53%top-5 click share · 18 brands · 93 sellers

Flapen Score

Interior Door Lock and Keypad against its category

The dotted line is the Tools & Home Improvement average. Past it, Interior Door Lock and Keypad is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Interior Door Lock and Keypad market on Amazon at a glance

Shoppers on Amazon United States searched for Interior Door Lock and Keypad 43K times last year and spent an estimated $177K. The top 5 brands take 65% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
3.9%
Market size, estimated
$177Ka year
Peak month
December2.5× the quietest month
Top search term
coded door knob10K searches a year

02 · Price

A sale here is worth $105.14.

Listings sell for $105.14 on average, from $28.99 to $474.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $105.14 that is $0 to $11K a year per listing.

Average price
$105.14above the $15 to $100 sweet spot
Price range
$28.99–$474.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #131 within Door Hardware & Locks. It carries 2,545 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
86%
Out of stock, average day
1.8%
Average rank
#131in Door Hardware & Locks
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
2,545per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Interior Door Lock and Keypad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

93

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

28%

  • Yamiry25%
  • Evanshow14%
  • iulock13%
  • Veise7%
  • Signstek7%
  • NICE DIGI6%

Demand

Interior Door Lock and Keypad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Interior Door Lock and Keypad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coded door knob10K/yr
  • indoor keypad door lock6K/yr
  • interior keypad door lock5K/yr
  • cipher lock6K/yr
  • combo door knob4K/yr
  • closet door lock with code5K/yr
  • interior door keypad lock4K/yr
  • cypher lock3K/yr

Reviews and returns

What reviews say buyers love and hate about Interior Door Lock and Keypad

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Assembly/Installation”
19%of negative reviews mention “Locking Mechanism”
5.3%of orders come back
“THE LOCK IS NOT GOOD”
A buyer, on “Locking Mechanism”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Interior Door Lock and Keypad questions

Answered from the same tracked data.