Insulation Knife

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months

134K

Growth, 90 days vs prior 90

-5.6%

Conversion, latest week

5.8%

Market size, estimated

$138Ka year

Peak month

February1.4× the quietest month

Top search term

insulation knife88K searches a year

Listings sell for $17.75 on average, from $9.39 to $40.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.75 that is $4K to $9K a year per listing.

Average price

$17.75inside the $15 to $100 sweet spot

Price range

$9.39–$40.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

1.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #263 within Knives, Parts & Accessories. It carries 249 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#263in Knives, Parts & Accessories

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

249per listing

Listings tracked

22

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

67 months