Insulation

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

2.0%

Market size, estimated

$1.5Ma year

Peak month

November2.4× the quietest month

Top search term

insulation444K searches a year

Listings sell for $43.07 on average, from $3.56 to $241.48. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $43.07 that is $22K to $32K a year per listing.

Average price

$43.07inside the $15 to $100 sweet spot

Price range

$3.56–$241.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$22K–$32K

Returns

1.5%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #63 within Weatherproofing. It carries 2,308 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

95%

Out of stock, average day

2.3%

Average rank

#63in Weatherproofing

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

2,308per listing

Listings tracked

58

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

43 months