Is Insulated Pliers profitable to sell on Amazon United States?

Flapen scores Insulated Pliers 45 out of 100 on Amazon United States, a Fail. Shoppers spend $153K a year across 38 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew +1.1% in the last 90 days.

How competitive is the Insulated Pliers niche on Amazon United States?

9 brands and 107 sellers compete in Insulated Pliers on Amazon United States. The top 5 Insulated Pliers products take 44% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Insulated Pliers?

Insulated Pliers buyers on Amazon United States complain most about Size-Overall, Grip, and Rusts/Corrodes. Returns run at 1.6% of orders.

What does it cost to enter the Insulated Pliers niche?

Insulated Pliers sells for $54.61 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.69 to $360.74. The average product has 296 reviews, the count a new listing must catch up to.

Insulated Pliers

Fail

The top 5 brands take 94% of clicks, so Insulated Pliers is a Fail.

Filters High Price

Flapen Score: 45
45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size: $153K/yr85K searches / yr
90-day growth: +1.1%search demand this quarter
Competition: 44%top-5 click share · 9 brands · 107 sellers

Flapen Score

Insulated Pliers against its category

The dotted line is the Tools & Home Improvement average. Past it, Insulated Pliers is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Insulated Pliers market on Amazon at a glance

Shoppers on Amazon United States searched for Insulated Pliers 85K times last year and spent an estimated $153K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months: 85K
Growth, 90 days vs prior 90: +1.1%
Conversion, latest week: 3.3%
Market size, estimated: $153Ka year
Top search term: knipex insulated tools31K searches a year

02 · Price

A sale here is worth $54.61.

Listings sell for $54.61 on average, from $9.69 to $360.74. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $54.61 that is $0 to $5K a year per listing.

Average price: $54.61inside the $15 to $100 sweet spot
Price range: $9.69–$360.74
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$5K
Returns: 1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #367 within Pliers. It carries 296 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 42%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #367in Pliers
Average rating: 4.65 starsAmazon United States average 4.42 stars
Average reviews: 296per listing
Listings tracked: 38

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 56 months

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