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Insinkerator Stopper

Fail

Shoppers spend only $73K a year here, so Insinkerator Stopper is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$73K/yr33K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
67%top-5 click share · 10 brands · 54 sellers

Flapen Score

Insinkerator Stopper against its category

The dotted line is the Tools & Home Improvement average. Past it, Insinkerator Stopper is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insinkerator Stopper market on Amazon at a glance

Shoppers on Amazon United States searched for Insinkerator Stopper 33K times last year and spent an estimated $73K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
14.8%
Market size, estimated
$73Ka year
Peak month
November1.5× the quietest month
Top search term
insinkerator stopper25K searches a year

02 · Price

A sale here is worth $15.07.

Listings sell for $15.07 on average, from $5.94 to $47.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $15.07 that is $4K to $8K a year per listing.

Average price
$15.07inside the $15 to $100 sweet spot
Price range
$5.94–$47.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #297 within Plumbing. It carries 3,603 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#297in Plumbing
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,603per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Insinkerator Stopper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$15K$22K$29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

54

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

9%

  • InSinkErator52%
  • Hilltop Products12%
  • AR-PRO12%
  • Funmit6%
  • Inseknm5%
  • zaa3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Insinkerator Stopper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Insinkerator Stopper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insinkerator stopper25K/yr
  • insinkerator sink stopper3K/yr
  • insinkerator garbage disposal stopper3K/yr
  • insinkerator plug2K/yr

Reviews and returns

What reviews say buyers love and hate about Insinkerator Stopper

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Durability”
2.3%of orders come back
“Fell apart”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Insinkerator Stopper questions

Answered from the same tracked data.