Skip to content

Insinkerator Ez Connect Power Cord

Fail

The top 5 products take 100% of clicks, so Insinkerator Ez Connect Power Cord is a Fail.

Flapen Score
25
25 / 100
Ranks 9,423 of 9,536 Tools & Home Improvement niches · −23 vs the category median of 48
Market size
$70K/yr25K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 52 sellers

Flapen Score

Insinkerator Ez Connect Power Cord against its category

The dotted line is the Tools & Home Improvement average. Past it, Insinkerator Ez Connect Power Cord is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insinkerator Ez Connect Power Cord market on Amazon at a glance

Shoppers on Amazon United States searched for Insinkerator Ez Connect Power Cord 25K times last year and spent an estimated $70K. All 3 brands take every click. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 22.9% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
22.9%
Market size, estimated
$70Ka year
Peak month
August1.9× the quietest month
Top search term
insinkerator ez connect power cord11K searches a year

02 · Price

A sale here is worth $12.06.

Listings sell for $12.06 on average, from $10.26 to $13.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,000 to 1,250 of them. At $12.06 that is $12K to $15K a year per listing.

Average price
$12.06under the $15 to $100 sweet spot
Price range
$10.26–$13.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$15K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #292 within Plumbing. It carries 2,039 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#292in Plumbing
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
2,039per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Insinkerator Ez Connect Power Cord products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$10K$21K$31K$42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

52

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • InSinkErator54%
  • Solopen36%
  • SZSDMY10%

Demand

Insinkerator Ez Connect Power Cord search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Insinkerator Ez Connect Power Cord search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • insinkerator ez connect power cord11K/yr
  • insinkerator power cord5K/yr
  • ez connect power cord insinkerator4K/yr
  • insinkerator power cord kit2K/yr
  • insinkerator ez connect cord2K/yr

Reviews and returns

What reviews say buyers love and hate about Insinkerator Ez Connect Power Cord

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Assembly/Installation”
20%of negative reviews mention “Quality-Overall”
5.7%of orders come back
“Garbage quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Insinkerator Ez Connect Power Cord questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data