Is Inflatable Tub profitable to sell on Amazon United States?

Flapen scores Inflatable Tub 50 out of 100 on Amazon United States, a Maybe. Shoppers spend $151K a year across 37 tracked products. Amazon counts 11 of the 12 products launched in the last year as successful launches. Search demand grew +0.7% in the last 90 days.

How competitive is the Inflatable Tub niche on Amazon United States?

30 brands and 55 sellers compete in Inflatable Tub on Amazon United States. The top 5 Inflatable Tub products take 38% of clicks, and the top 5 brands take 46%.

What do buyers complain about in Inflatable Tub?

Inflatable Tub buyers on Amazon United States complain most about Size-Overall, Durability, and Leak-Proof. Returns run at 6.4% of orders, which is high.

When does demand for Inflatable Tub peak?

Search demand for Inflatable Tub on Amazon United States peaks in Aug–Sep–Oct–Nov, and the busiest month runs 3.8× the quietest.

What does it cost to enter the Inflatable Tub niche?

Inflatable Tub sells for $61.26 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $16.19 to $235.48. The average product has 1,617 reviews, the count a new listing must catch up to.

Inflatable Tub

Maybe

The top 5 brands take only 46% of clicks. But buyers convert on only 1.2% of searches, so Inflatable Tub is a Maybe.

Filters High Returns High Price

Flapen Score: 50
50 / 100Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size: $151K/yr210K searches / yr
90-day growth: +0.7%search demand this quarter
Competition: 38%top-5 click share · 30 brands · 55 sellers

Flapen Score

Inflatable Tub against its category

The dotted line is the Tools & Home Improvement average. Past it, Inflatable Tub is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Inflatable Tub market on Amazon at a glance

Shoppers on Amazon United States searched for Inflatable Tub 210K times last year and spent an estimated $151K. The top 5 brands take 46% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months: 210K
Growth, 90 days vs prior 90: +0.7%
Conversion, latest week: 1.2%
Market size, estimated: $151Ka year
Peak month: August3.8× the quietest month
Top search term: outdoor tub24K searches a year

02 · Price

A sale here is worth $61.26.

Listings sell for $61.26 on average, from $16.19 to $235.48. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $61.26 that is $0 to $6K a year per listing.

Average price: $61.26inside the $15 to $100 sweet spot
Price range: $16.19–$235.48
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$6K
Returns: 6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #142 within Bathroom Fixtures. It carries 1,617 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 100%
Out of stock, average day: 5.0%
Average rank: #142in Bathroom Fixtures
Average rating: 4.22 starsAmazon United States average 4.42 stars
Average reviews: 1,617per listing
Listings tracked: 37

04 · Newcomers

Amazon counts 11 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 12
Successful launches: 11Amazon's first-year sales bar
Average brand age: 35 months

Products