Is inflatable tub profitable to sell on Amazon United States?

The niche generates $151K/yr across 37 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the inflatable tub niche?

30 brands and 55 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in inflatable tub?

Top complaints mined from reviews: Size-Overall, Durability, Leak-Proof. The return rate is 6.4% — above our launch gate.

When does demand for inflatable tub peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.8× the quietest.

What does it cost to enter the inflatable tub niche?

Listings span $16.19–$235.48; the average listing price is $61.26 (sweet spot $15–$100). The average incumbent carries 1,617 reviews — the moat a new listing must climb.

inflatable tub

Worth a look

Shows no brand lock-in (top 5 brands take 46% of clicks), but weak search conversion (1.2%) keeps it on the watch list.

Brand share

Great46%

top-5 brand share — no brand owns this niche

Avg price

Great$61.26

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great38%

top-5 click share — an open shelf

Review moat

Okay1,617.08

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$16.19–$235.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$151K

$151K/yr · 210K searches

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, inflatable tub is a $151K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

inflatable tub market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $77K–$92K; units × avg price
Conversion rate: 1.2%
Avg BSR: #142
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 5.0%
Avg brand age: 35 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

38%

Top 20: 80%

Open market

50%

CO-Z22%
Inflatoast10%
Generic5%
Meimond5%
LOMOTIVE5%
Anfrere4%

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — +0.7% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.8×

Open Trend

Top inflatable tub search terms

outdoor tub24K/yr +82.3%0.1% conv.
blow up bathtub20K/yr +41.4%1.1% conv.
blow up bathtub adult32K/yr -35.2%0.3% conv.
blow up tub18K/yr -1.6%0.6% conv.
outdoor soaking tub8K/yr +99.5%0.0% conv.
inflatable bath15K/yr -12.2%1.0% conv.
inflatable bathtub for adults9K/yr +21.4%0.4% conv.
inflatable tub for adults8K/yr +39.6%0.4% conv.
shower bath12K/yr -7.2%0.4% conv.
inflatable soaking tub7K/yr +7.0%0.4% conv.

All search terms

Top inflatable tub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CO-Z Inflatable Bathtub with Electric Air Pump and Bath Pillow Headrest Portable Blow Up Bath Tub for Adults Outdoor & Indoor Freestanding Foldable Spa Tub with Cover Drainage Cup Holder Brown

CO-Z$57.134.1★3,985 rev

Inflatoast Portable Bathtub for Adults - Ice Bath & Hot Tub for Athletes Recovery Home SPA - Large Inflatable Bathtub 62.2x37.4x17.72in Includes Pump Easy Inflate & Drain

Inflatoast$50.573.9★299 rev

Meimond Inflatable Adult Bath Tub 2 Person Freestanding Blow Up Bathtub with Foldable Portable Feature for Adult Spa Indoor and Outdoor Universal Folding Pool with Electric Air Pump

Meimond$54.234.1★77 rev

CO-Z Inflatable Bathtub With Electric Air Pump Portable Tub With Blow Up Bath Pillow Cover Drainage Cup Holder Foldable Outdoor Freestanding Tub for Adults Gray

CO-Z$57.384.1★3,985 rev

Anfrere Portable Inflatable Bathtub with Electric Air Pump Foldable Freestanding Tub Built-in Water Pillow & Back Support Cup Holder Insulated PVC Includes Repair Patches for Indoor/Outdoor Use

Anfrere$48.473.4★38 rev

Newest

by launch date

Double Inflatable Bathtub for 2 Adults - Heavy Duty 3-Layer PVC Portable Blow Up Tub with Electric Air Pump Freestanding Foldable Spa Bath for Indoor/Outdoor Includes Backrest Cup Holder & Drain

YINIETZSCHE$54.868 rev

6mo ago

Portable Bathtub for Adult Foldable Soaking Bathtub for Hot SPA&Ice Bath Foldable Small Bathtub collapsible bathtub for Bathing 6-layer Insulated portable tub Space-Saving (black 25.9X27.5 IN)

Generic$48.20150 rev

7mo ago

Portable Bathtub for Adult Foldable Soaking Bathtub for Hot SPA&Ice Bath Foldable Small Bathtub collapsible bathtub for Bathing 6-layer Insulated portable tub Space-Saving (black 25.9X31.5 IN)

Generic$57.78150 rev

7mo ago

Portable Foldable Bathtub for Adults 47Lx22Wx20H Pink

LOMOTIVE$58.98134 rev

9mo ago

Portable Foldable Bathtub for Adults 47Lx22Wx20H White

LOMOTIVE$60.40134 rev

9mo ago

What buyers say about inflatable tub

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall14%

“i fit comfortably”

Ease Of Use9%

“Easy to use and store”

Quality-Overall8%

“Quality tub”

Portability8%

“Nice and portable”

Value For Money7%

“Cant beat the price”

Assembly/Installation5%

“Easy to Install”

Durability5%

“Compact and durable”

Comfort-Overall5%

“comfortable”

Strength4%

“Very Strong”

Storage Capacity4%

“Easy to store”

What buyers complain about

Size-Overall11%

“almost too narrow for me”

Durability9%

“Completely broken after less than a year”

Leak-Proof7%

“Air leaks”

Instructions/User Manual/Troubleshooting6%

“No instructions”

Ease Of Use4%

“its imposible to remove”

Strength4%

“Its not very sturdy”

Water Resistance4%

“the water just keeps seeping out”

Quality-Overall4%

“Poor quality control”

Drainage4%

“No hose to drain it”

Smell3%

“Unfortunately, the smell of the plastic was too much”

Top return reasons

Size-Overall43%

Leak-Proof7%

Material Quality6%

Advertised Vs Actual Product5%

Strength5%

Functionality-Overall4%

Age Suitability3%