inflatable bathtub
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Great$67.99avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good667.5avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Okay$29.49–$235.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 176K searches
Returns
Bad6.9%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, inflatable bathtub is a $72K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
inflatable bathtub market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $51K–$68K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 11.5%
- Avg brand age
- 33 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
33
Top-5 brand share
55%
Top 20: 97%
Top-5 click share
44%
Top 20: 86%
Open market
40%
- CO-Z24%
- Inflatoast13%
- Anfrere6%
- LOMOTIVE6%
- YINIETZSCHE6%
- Generic6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.4×
Top inflatable bathtub search terms
- inflatable bathtub adults70K/yr
- blow up bathtub adult32K/yr
- inflatable tub for adults8K/yr
- baera inflable adulto5K/yr
- outdoor tubs4K/yr
- tub insert for walk in shower5K/yr
- camping tub4K/yr
- collapsible soaking tub4K/yr
- outdoor bath3K/yr
- portable japanese soaking tub5K/yr
Top inflatable bathtub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CO-Z Inflatable Bathtub with Electric Air Pump and Bath Pillow Headrest Portable Blow Up Bath Tub for Adults Outdoor & Indoor Freestanding Foldable Spa Tub with Cover Drainage Cup Holder Brown
CO-Z$57.004.1★3,984 rev
Inflatoast Portable Inflatable Bathtub Adults Home SPA & Hot Bath
Inflatoast$50.574.0★304 rev
Anfrere Portable Inflatable Bathtub with Electric Air Pump Foldable Freestanding Tub Built-in Water Pillow & Back Support Cup Holder Insulated PVC Includes Repair Patches for Indoor/Outdoor Use
Anfrere$48.173.4★39 rev
Double Inflatable Bathtub for 2 Adults - Heavy Duty 3-Layer PVC Portable Blow Up Tub with Electric Air Pump Freestanding Foldable Spa Bath for Indoor/Outdoor Includes Backrest Cup Holder & Drain
YINIETZSCHE$54.804.3★9 rev
CO-Z Inflatable Bathtub With Electric Air Pump Portable Tub With Blow Up Bath Pillow Cover Drainage Cup Holder Foldable Outdoor Freestanding Tub for Adults Gray
CO-Z$57.214.1★3,984 rev
Newest
by launch date
Inflatable Bed Bathtub for Adults Bedridden Patients Easy Bed Bath System for Elderly & Disabled Home Care Portable Medical Bed Shower Solution with Electric Pump & Complete Kit
SerenityCare$107.2218 rev
Portable Bathtub for Adult Foldable Soaking Bathtub for Hot SPA&Ice Bath Foldable Small Bathtub collapsible bathtub for Bathing 6-layer Insulated portable tub Space-Saving (black 41.3X26.6 IN)
Generic$81.52160 rev
Double Inflatable Bathtub for 2 Adults - Heavy Duty 3-Layer PVC Portable Blow Up Tub with Electric Air Pump Freestanding Foldable Spa Bath for Indoor/Outdoor Includes Backrest Cup Holder & Drain
YINIETZSCHE$54.809 rev
Portable Bathtub for Adult Foldable Soaking Bathtub for Hot SPA&Ice Bath Foldable Small Bathtub collapsible bathtub for Bathing 6-layer Insulated portable tub Space-Saving (black 25.9X27.5 IN)
Generic$48.27160 rev
Portable Bathtub for Adult Foldable Soaking Bathtub for Hot SPA&Ice Bath Foldable Small Bathtub collapsible bathtub for Bathing 6-layer Insulated portable tub Space-Saving (black 25.9X31.5 IN)
Generic$57.89160 rev
Trending
90-day click momentumPortable Bathtub for Adult Foldable Soaking Bathtub for Hot SPA&Ice Bath Foldable Small Bathtub collapsible bathtub for Bathing 6-layer Insulated portable tub Space-Saving (black 41.3X26.6 IN)
Generic$81.524.1★
Portable Bathtub for Adult Foldable Soaking Bathtub for Hot SPA&Ice Bath Foldable Small Bathtub collapsible bathtub for Bathing 6-layer Insulated portable tub Space-Saving (black 25.9X31.5 IN)
Generic$57.894.1★
Inflatoast Portable Inflatable Bathtub Adults Home SPA & Hot Bath Women
Inflatoast$52.484.0★
Double Inflatable Bathtub for 2 Adults - Heavy Duty 3-Layer PVC Portable Blow Up Tub with Electric Air Pump Freestanding Foldable Spa Bath for Indoor/Outdoor Includes Backrest Cup Holder & Drain
YINIETZSCHE$54.804.3★
Portable Foldable Bathtub for Adults 47Lx22Wx20H Pink
LOMOTIVE$58.844.0★
What buyers say about inflatable bathtub
What buyers praise and complain about, mined from review topics.What buyers love
“i fit comfortably”
“Easy to use and store”
“Excellent product”
“Worth the money”
“Portability is great too”
“Quick set up”
“comfortable”
“Compact and durable”
“As Advertised”
“Sturdy and easy to set up too”
What buyers complain about
“ours arrived leaking”
“Completely broken after less than a year”
“Too short”
“its imposible to remove”
“drained no good”
“the water just keeps seeping out”
“Poor quality control”
“Horrible, its so flimsy”
“Okay first off yes its going to smell like pool plastic when you open it”
“doesn't dry great”
Top return reasons
Common questions
- Is inflatable bathtub profitable to sell on Amazon United States?
- The niche generates $72K/yr across 32 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the inflatable bathtub niche?
- 24 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in inflatable bathtub?
- Top complaints mined from reviews: Leak-Proof, Durability, Size-Overall. The return rate is 6.9% — above our launch gate.
- When does demand for inflatable bathtub peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.4× the quietest.
- What does it cost to enter the inflatable bathtub niche?
- Listings span $29.49–$235.46; the average listing price is $67.99 (sweet spot $15–$100). The average incumbent carries 668 reviews — the moat a new listing must climb.